Home Appliances Giant, Bosch Enters Nigeria Market

Raheem Akingbolu

Global home appliances giant, Bosch, has partnered a Nigeria company, Pedini Nigeria Limited, to compete and give consumers choices in the market.

Speaking at the inauguration of the Bosch Centre in Lagos recently, the Chief Operational Officer of the company worldwide, Dr. Michael Schoellhorn, said Nigeria’s population and growth prospect is among other attractions that propelled investment of Bosch in the Nigerian market.

Bosch Home Appliances is part of BSH Home Appliances Corporation, a wholly-owned subsidiary of BSH Hausgeräte GmbH, based in Munich, Germany and it’s Europe’s largest producer of household appliances and a world leader in its field.

With the partnership a Nigeria leader in luxury kitchen equipment, BSH Home Appliances has thus opened a 200-square-metre showroom.

Schoellhorn said he has no doubt that the Nigerian market would benefit immensely from the quality of products and services Bosch is bringing to the table.
“We are expecting a lot in Africa and indeed Nigeria considering the size of the population and the potentials it has for growth. We have no doubt that the Nigerian market would benefit immensely from the quality of products and services we are bringing to the table,” he said.

Also, the Head, Africa Region of Bosch, Mr. NovertKlien, who was also at the well-attended ceremony, said Nigerian consumers, would find their array of quality home and kitchen products very useful and hard to resist.
The Chief Executive Officer of Pedini Nigeria Limited, Mr. ChieduNwokolo, said many of the products they were bringing into the market are targeted at addressing the day to day challenges faced by many Nigerians especially with appliances used in kitchens.

“At Pedini, we decided to partner with Bosch in solving some of the problems encountered by many Nigerians in the kitchen because they are the most reliable brand in the entire continent in terms of durability, quality and technology.

“We are very confident of the Nigerian economy, the size of the market and also in the quality and pricing of our products which are tailored to compete favourably well in the market. We intend to build between 50 to 100 Bosch-branded stores across the country over the next three years. This is to further serve the Nigerian public better,” he said.
This historic occasion, which brought together notable personalities from the industry and beyond, had more than 100 home appliances on display at the unveiling of the new showroom earlier in the week.