Yudala Celebrates Customers with Zero Gravity

Emma Okonji

With the first anniversary of its record-breaking entry into Nigeria’s e-commerce sector around the corner, Africa’s first pioneer composite outfit Yudala is putting finishing touches to plans aimed at celebrating its numerous customers with a multi-city digital entertainment concert tagged Zero Gravity.

Billed to feature as an annual event, Zero Gravity is an initiative of Yudala targeted at rewarding customers in major cities with world-class entertainment like never seen.

According to the company, the management of Yudala is expected to make an official content announcement on the event at press conference scheduled for Wednesday July 27th 2016.

The company said Zero Gravity would take place in three of Yudala’s most patronised cities across Nigeria every year, with each city witnessing two concerts – a Rock Gospel concert and contemporary music blast – featuring headline acts and the best of artistes in both music genres from Nigeria and other parts of the world. The company disclosed that New Concept Media Group will expectedly power the concerts with their best-in-class digital concert equipment.

Yudala will kick off the Zero Gravity storm with an Independence edition scheduled to take place in October this year.

Within a year of its entry into the keenly-competitive e-commerce sector, Yudala has successfully raised the standards with a series of pioneering feats including the launch of same day delivery and the first recorded drone delivery in the e-commerce world. This is in addition to a slew of innovative and exciting promotions through which it has expanded the offerings and given the consumer more value-added options.

Aligned to this is the company’s pioneer status as the first company to combine an e-commerce platform with offline experience stores located in major cities across the country, a strategy which has lent a futuristic outlook to the business and handed it a competitive advantage by allowing it leverage the benefits of both platforms in its quest for increased market share.

It is in line with the foregoing that the company has put together Zero Gravity as an initiative to reward the customers who have partnered and kept faith with the Yudala brand from day one. Furthermore, host cities for subsequent editions will be selected on the basis of returns posted by Yudala Experience Stores in various locations across the country.

It was gathered that a number of corporate organisations, Original Equipment Manufacturers (OEMs) and other brands including digital entertainment outfit, New Concept Media Group, have signified intention to partner Yudala in hosting the inaugural edition of Zero Gravity, which is being touted as a digital entertainment explosion as never witnessed in the country.