FCMB Unveils Youth-focused Product

First City Monument Bank (FCMB) Limited said it is set to launch its first Flexx Hub, an exclusive banking arena for its youth customers who hold a Flexx account.

The flagship Flexx Hub, according to the bank is located at Lagos University Teaching Hospital, adding that the bank unveiled a week-long launch event began this week Monday.

The grand opening of the Flexx Hub, according to the statement is today.
Speaking on the Flexx Hub launch and what makes Flexx different from the generic offering for young people in the Nigerian Banking space, the Divisional Head, Retail Banking at FCMB, Mr. Olu Akanmu, was quoted to have said:

“Flexx is not just an account but a lifestyle platform that offers a customer experience centred around Fun, Future and Banking. The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer open an account with FCMB without having to visit a branch.

“What the physical structure of the Flexx Hub brings to the table is a further simplification of banking as we know it and a place for young customers to breeze through those unavoidably physical ‎banking transactions, while enjoying access to free extras such as wifi, charging ports etc,” he added.

While responding to why FCMB was investing so heavily in banking solutions that foster youth capacity building, the Group Head, Corporate Affairs of the bank, Mr. Diran Olojo said the youth segment is critical to the bank’s success as a retail brand.

“We are positioning FCMB as a youthful, vibrant and accessible brand and this segment is instrumental in harnessing that positioning for various reasons, including the population size in comparison to other segments, being about 42 per cent of Nigeria’s population, reference to a National Bureau of Statistics’ report,” he added.