Firm Calls for Participation in Public Opinion Survey on Offline, Online Media

An Abuja-based media communications company, CBD MediaEdge Limited, has call for an opinion poll survey to understand the newspaper readership and behavioural pattern in Nigeria with particular reference to internet incursion in the last five years.

The objective of the survey, according to the Chairman/Chief Executive Officer of the company, Isiaq Ajibola, is to understand the depth of migration into the online platform and the impact it has had on news production and consumption overtime.

The global view on this matter is that the omnipresent nature of online news has continued to shape the way readers behave in news consumption and assimilation. Moreso that news are now more intrusive and accessed online through different handheld devices.

Social media platforms like Facebook, Twitter, Whatsapp and others are considered to be particularly engaging, interactive and have become a veritable means of information dissemination in corporate organisations and between individuals.

Yet, there are purists who believe that newspapers in its hardcopy form will continue to exist for a long time to come, if only because, newspaper have kept an unassailable track record in news reliability and credibility.

Ajibola said it is in view of the above that MediaEdge Polls is undertaking a public opinion poll survey to understand the specific trend, pattern, depth and other important variables in the different variants of behaviour on this subject.

The survey, he said would be based on online and direct questionnaire approach and administered to a fairly large population.

He survey will cut across all strata of the society with special focus on critical stakeholders such as media professional, lawmakers, businessmen, lawyers, labour, academia, political parties, women, youth organisations.

He called on those interested in the survey to go to www.surveymonkey.com/r/offline-versus-online-news-how-will-it-end; www.surveymonkey.com/r/offline-versus-online-who-blinks-last.