Badejo-Okusanya to Deliver Lagos NIPR Lecture

Lagos State chapter of the Nigerian Institute of Public Relations (NIPR) tuesday announced Yomi Badejo-Okusanya as the guest lecturer at the January edition of its PR Clinic; a high-end training geared to equip and capacitate members of the institute with high-level strategies, tactics and how-to’s so they can do their jobs better, train their teammates, and lift their campaign results.

Badejo-Okusanya, President and Chairman of Council, Africa Public Relations Association, and Managing Director/CEO, CMC Connect Burson-Marsteller; a leading media, communications and public affairs group, will lecture on the theme: ‘10 Things that will Shape the Future of Public Relations,’ on Thursday, January 12, 2017 at Elomaz Hotel, 3/5 Immanuel Street, Off Mobolaji Bank-Anthony Way, Maryland, Ikeja by 3p.m. prompt.
The theme seeks to x-ray how the industry is undergoing major transformations.

The NIPR said: “As practitioners of an ever-evolving field, there was need for public relations and social media professionals to constantly strive to stay on top of all current and even future trends in the industry.
“These trends illuminate which tactics most effectively help practitioners execute their strategies. The theme is also premised on the need to groom practitioners to cultivate professional image going forward.”

Badejo-Okusanya is consummate public relations practitioner with almost three decades’ cognate experience in the areas of advertising, marketing and public relations. A leading industry figure, he has worked on various accounts for both private and public sector clients including multinational companies. He is a member of the Governing Board of the International Public Relations Association (IPRA), and past Chairman of Lagos NIPR.

The Lagos PR Clinic has featured several notable speakers over the years and has become a rich resource for public relations practitioners and the media.