StarTimes, HS Media Group Formalise Partnership on Bundesliga

Femi Solaja

A milestone has been recorded in the Nigeria sports media and entertainment industry with the formalization of the long awaited partnership between StarTimes and HS Media Group for the live telecast of the German Bundesliga matches in the country.

The huge partnership running into several millions of dollars was tied up on Friday, January 13, 2017 with the contract signing session taking place at the HS Media Group Headquarters in Oregun, Ikeja, Lagos. The documents were signed by the representatives of both firms.

The Vice President Marketing and General Manager for StarTimes Lagos, Justin Zhang, represented the broadcast company while the Chairman and Chief Executive Officer of HS Media Group, Mr Taye Ige, represented the leading sports marketing firm.

This new relationship will beam live Bundesliga matches into Nigerian homes every weekend. A major development in the Nigerian broadcast is tied to the collaboration as the partnership will not just bring live matches to Nigerians but will also showcase indigenous studio analysis and ambience.

HS Media Group will feature an array of well exposed and vibrant presenters and analysts on the live football programme while producing from their ultramodern studios.

An elated Ige said, “We worked so hard over the years to make this dream come true and we are quite appreciative that StarTimes bought into this huge dream and the partnership has given a wider scope to the Nigerian broadcast industry. We are grateful to God Almighty that we have been able to provide more opportunities to many Nigerians especially at this critical time in the economy of the country.”

Subscribers on the StarTimes platform will have the benefit of enjoying this initiative starting when the second half of the Bundesliga season resumes on January 20th and will run all through the 2016/17 season.