Entrepreneurs Need to Make what Customers Want” Says Emmanuel March 7 2017

Ugo Aliogo

Smart Emmanuel has spent the last 10 years helping entrepreneurs create fast selling products. The first company Smart founded, Cacophony Solutions, focused on researching the latest business trends. He coached over 1000 entrepreneurs to leverage new emerging consumer trends. We discovered that a lot of entrepreneurs focused on products they assumed customers need not products the customers really wanted, he recounts.

The success of cacophony solutions helped Emmanuel transition to his business to sales, branding and product development strategy. His new firm The Stralution Company Limited will focus on helping individuals, businesses and governments achieve their full sales and brand potential.
“We want to democratize the secret of making fast selling products and services. Research shows that 4 out of 5 new businesses fail, we exist to reverse this ugly trend and help businesses thrive, he says. It’s quite easy. if you create products and services that customers need and price them correctly, consistent sales are guaranteed,” he noted.

Emmanuel uses his data driven sales approach to coach his numerous clients across various industries. He recounts how his client’s decision to make what customers wants helped them transition into the power bank industry at a time when no one saw the opportunity. “It was a no brainer; customers were willing to pay to power their phone so it was easy to tell they will pay to own a device that can power their phone for hours even when there is a blackout. Simply leveraging on data changed the fortune of my clients business and put them miles ahead of their competitors,” he hinted.

Emmanuel’s success in the oil and gas industry can also be linked with his “make what customers want” philosophy.  “I ventured into downstream oil and gas in 2013; I was coming into a red ocean, a very competitive market. I rose to become my client’s number one vendor by focusing on the things they really wanted. They wanted good quality, fair prices and a realistic timeline for payment. I also made sure my partners got a fair deal. For us, it was about becoming number one. We knew that the frequency of transaction was more important than the profit per transaction. My client made us their only oil and gas vendor for several years because of we met all their needs.”

Emmanuel is focused on taking his message “make what customers want” across borders as it relevant in Africa and across the world. The biggest brands know this secret and they use it to make product development decisions, he says.