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Lucozade Gives out N200m in Airtime Promo
Suntory Beverages Limited, makers of Lucozade drink, has announced the opening of the 2017 Lucozade airtime promo as it plans to appreciate consumers with 200 million worth of airtime this year.
The year’s activity which was an improvement on last year’s when the promo was officially launched is targeted at larger population where more customers could win as many times as possible.
At the event, Marketing Director, Suntory, Rosemary Akpo pointed out that the idea was to reach out to as many Nigerians as possible.
She said “It is unfortunate that many Nigerian consumers have lost interest in promotions because only a few and an insignificant number of the populace benefit, this is quite discouraging. This is why we are re-launching the promo which gives room to more Nigerians to participate and stand a chance to be winners while enjoying their favorite everyday energy drink”. Akpo added that the promo was specifically designed to reward new and existing Nigerian consumers who purchase Lucozade Boost 500ML or 330ML or the Sport Orange pet with a yellow cover as they were required to look under the cover and text the code to 20966 to win airtime.
The Marketing Manager of Lucozade, Yusuf Murtala stated further that the exercise was also the company’s way of appreciating its teeming customers as well as restate its commitment to making people feel refreshed and energised.
“We also want to use this as a platform to reach out and encourage patronage from new consumers”, he said.
He explained that all consumers both old and young stood the chance to win as many times as possible from now till the end of May as he urged them to continue to patronise the Glucose-rich drink.
“Lucozade Boost contains glucose, the body’s preferred source of energy. Therefore it delivers energy fast and can be enjoyed while hanging out with friends, at school, at home, in the office, and even at parties. With the new 330ml bottle at the price of N150, anyone can recharge at any time. The promotion is open to all network users on MTN, Airtel, Etisalat and Glo mobile network. Murtala said.”