Beiersdorf, German Multinational, Injects N7bn in Nigerian Economy

Creates 150 direct job, unveils new office

Gboyega Akinsanmi
German multinational, Beiersdorf Global, on Tuesday said it had invested N7 billion in Nigeria’s domestic economy in the last 18 months, describing the country as the right place to invest.
With the injection of N7 billion into the economy, the global skin-care giant disclosed that over 150 jobs were directly created, noting that more than 1,000 indirect jobs had been created.

An executive board member for Americas, Russia, India, Middle East and Africa, Mr. Stefan De Loecker, said this at the unveiling of the firm’s Nigerian office and production centre in Alausa.
Stefan unveiled the company’s Nigerian office alongside Country Manager of Beiersdorf Nigeria, Mr. Godwin Harrison and Executive Secretary of Nigerian Investment Promotion Commission, Ms. Yewande Sadiku.

After unveiling the Nigerian office, Stefan disclosed that Beiersdorf “has invested N7 billion in Nigeria. We have also created over 150 direct employment placements. We are going to create more jobs.”

The board member explained that the fund was basically invested in setting up a subsidiary of Beiersdorf Global in Alausa, Ikeja and constructing its production centre in Matori, Mushin.

He said Beiersdorf “has set its production centre in Nigeria already. The production site is ready. We have done test-running. Currently, we are importing our products. But by September, we will start production.
“Beiersdorf Global has been in Nigeria for over 50 years as a brand. But we believe that the best way to serve our consumers is really to be in Nigeria. The market size of Nigeria is huge.

“Nigeria will become 14th largest market in the world by 2050. What we have done now is commercialise the international range of Nigeria here in Nigeria. We can look at the right range or the right format. We can assure Nigeria of good quality,” the board member explained.

At the inauguration yesterday, Harrison said he was excited about the prospect the future holds for Beiersdorf Nigeria, thereby promising to delight its teeming customers with strong brand and product innovation.

The country manager said the investment emphasised how important the Nigerian market “is for Beiersdorf. The government has continuously supported us as part of the industrialisation initiative, and today we will like to express our gratitude to all those responsible.”