DSTV REACHES MORE HOUSEHOLDS WITH ITS OPEN WINDOW

John Ugbe, OdionIghalo and Martin Mabutho

In its continuous bid to redefine the country’s broadcasting landscape, Multi-Choice Nigeria has continued to upgrade content in order to endear its services to its subscribers. The company has also introduced innovative and cutting-edge technology that were hitherto unavailable. Today, Nigerians can easily keep tabs with happenings around the world whatever their interests- from sports, entertainment and news, there is never a dull moment. The availability of these content on High Definition (HD) and state-of-the-art satellite broadcast make MultiChoice Nigeria a brand of first choice. And to boost penetration levels and choices, MultiChoice has segmented its products into different bouquets, namely Premium, Family, Access, Compact, and Compact Plus, ensuring accessibility to every household in Nigeria.

Through consumer-driven product offerings, MultiChoice, has significantly changed the narrative of broadcasting across Africa, especially since the launch of the new HD channels which delivers high-quality entertainment, sports and news content. A few months ago, the company reduced some of its DStvchannels, originally sitting on the DStv Premium bouquet, to lower bouquets in order to enable more customers, including potential subscribers, enjoy improved value. As a standard bearer in the pay-TV industry, MultiChoice has continued to display exemplary leadership through the quality of content provided to its customers. Most urban Nigerians, including several others in rural areas who subscribe to DStv,can watch latest programmes ranging from sports, news, documentary and entertainment at will. Again, customers can now catch up with any of their favouriteprogrammes through the DStv Catch Up at their convenient time, or probably enjoy their choice programmes through the latest app, DStv Now.

In its latest move to further enhance its value offerings, MultiChoice Nigeria recently moved new premium channels to its Compact and Compact Plus bouquets, a step that gave its teeming customers a more rewarding viewing experience. The DStv Open Window, which was introduced to give a greater value to its DStv Compact and Compact Plus customers, enables access to more premium channels. The Comedy Central on DStv Channel 22, which used to be on DStv Premium and Compact, and more interesting programmes on History Channel 186 as well as Discovery Channel on Channel 121, are now available on Compact and Compact Plus.

The customer-driven incentive, which commenced last month is expected to further delight customers on Compact and Compact Plus. Martin Mabutho, General Manager, MultiChoice Nigeria, while highlighting the benefits in the offering for the company’s subscribers said, “The Open Window gives our customers a taste of some of the great channels available on our packages. It’s our way of saying thank you for your support and highlighting some of the great content available on DStv Premium.”