Ribena to Award N100,000 Scholarships in ‘Back to School’ Promo

With the commencement of a new academic session, Ribena the nutritional drink from the stables of Suntory Beverage and Food Nigeria, has announced its ‘2017 Back to School Scholarship Promo’ with Ribena and Lucozade.

With an interest in child development and education, the promo is designed to help students return to school and alleviate the burden of school fees payment by parents in these challenging times. The initiative, which is part of the brand’s efforts to make learning fun, is open to loyal, existing and new consumers.

Undeterred by the recession, the company is set to award scholarships worth N100,000 each to lucky families and everyone stands a chance at winning.

According to the Senior Brand Manager, Ribena, Mr. Essien Ekemini, “our investment in the Nigerian child is hinged on our unwavering dedication to promoting goodness in all forms especially as it relates to quality child education, values and fun-filled learning. By providing scholarships thereby assisting parents with their school fees responsibilities, we believe this will go a long way in reducing their financial pressures due to the reality of the times.

“Already, our consumers have been anticipating the kick-off of this year’s promotion. We promise to make this experience an exciting one for both children and parents with our super-enriched drinks. I therefore call on everyone to participate, especially children and their mothers.”

Ekemini said the promo, which runs from September 1 and is valid while stock lasts, offers scholarships of N100,000 each. To enjoy the offer, new and existing consumers are expected to buy a promo carton of 150ml Ribena or Lucozade; search the carton for the berry card, scratch the silver strip behind the card to reveal an entry code, and text the code and their first names to 20966 for verification and redemption. “Consumers are encouraged to retain their cards as it will be required for post verification.”

The Marketing Manager, Lucozade, Mr. Yusuf Murtala said “the arrival of a new school year puts a lot of financial pressure on parents and the ‘Ribena Back-to-School Scholarship Promo’ is borne out of our desire to support kids and allow them resume school with utmost excitement. We believe the cash scholarships will go a long way in ensuring that they are fully ready for the new academic session.

“The promo also aims at thrilling these young consumers as Ribena and Lucozade continue to enrich the children with their bursting goodness,” he said.

Explaining how the promo will run, the Marketing Director, Suntory Beverage and Food Nigeria Limited, Mrs. Rosemary Akpo said, “consumers can participate by purchasing a promo carton of 150ml Ribena or Lucozade, search the carton for the berry card, scratch the silver strip behind the card to reveal an entry code, and text the code and their first names to 20966 for verification and redemption.”

“All redemptions will be completed at Suntory regional offices or designated partner outlets across the country. Parents are encouraged not to lose the berry cards and will need to come with it along with a mode of identification and their children to the redemption venue to redeem their scholarships if they win.

“Consumers can follow the hashtag #Ribenascholarship and visit the Ribena Nigeria Facebook page for more details.”