Union Bank Unveils ‘Elite Experience’ to Connect with Customers

Omolabake Fasogbon

The Union Bank of Nigeria has unveiled a new programme, Elite Experience’ to connect with customers in a more relaxed atmosphere.

Elite Experience is an initiative of the bank to hold across the country at select branches to enable the institution engage its elite banking customers in a series of interesting and lifestyle master classes, fun and networking opportunities.

The year’s events held at the bank’s elite lounges located in some of the branches in Lagos and Abuja with customers hosted to fun-filled activities including: music, freebies, networking and learning in a relaxed setting.

The customers were also treated to makeup master classes taken by popular cosmetics brand, Zaron Cosmetics, as well as mixology classes; training on the art and science of mixing luxurious cocktails.

Shedding more light on the development, the bank’s head,Elite and Royalty Banking, Chioma Nwokike noted that the Elite Banking proposition is a tailored service for the emerging middle class, designed to meet their personal, financial and lifestyle needs.

“It provides them with value added benefits and a range of personalized banking services which are usually reserved for high net worth Individuals.

“Elite Banking customers enjoy benefits including dedicated Relationship Managers, exclusive deals and discounts, access to exclusive Elite Lounges located in specific branches as well as Priority Pass cards which grant them access to 850 airport VIP lounges around the world amongst other benefits.”