Leading with Innovation: Elohor Rita Ebieroma’s Journey in IT and Business Intelligence

Meet Elohor Rita Ebieroma, a trailblazing Business Intelligence Developer and Lead at NOWNOW Nigeria. With a passion for technology and a knack for problem-solving, Elohor has made a significant impact in the IT industry.
In this interview, she shares her inspiring journey, from her early days in software development to her current role, and offers valuable insights on data analysis, business intelligence, and leadership.

What inspired you to pursue a career in Information Technology?

My journey into the world of Information Technology began in childhood. I vividly remember watching a TV program that featured a woman expertly managing a network room filled with LAN (Local Area Network) cables.
This was around the time mobile technology was debuting in Nigeria, and I was captivated by her expertise and confident presence. From that moment, I aspired to be just like her.

My fascination with computers deepened when my dad brought one home. This hands-on experience further fueled my passion for technology.
Later, I was thrilled to be admitted to Covenant University to study Information and Communication Engineering, a significant milestone that marked the beginning of my journey into the tech world.

While at university, I secured an internship with Proxynet Communications. This experience introduced me to the intricacies of software development processes, providing me with a clear perspective and a solid foundation to kickstart my career in tech.

Can you walk us through your experience in software development and programming?

My experience in software development and programming started a few years ago and includes a range of projects and technologies.
As I earlier mentioned, I started my software development journey at Covenant University, where I studied Information and Communication Engineering. Here, I learned the fundamentals of programming and software development, gaining expertise in languages such as PHP, Java, and C++.

This helped kickstart my career journey as a Software Developer at Jumia, where I worked on several content extraction projects for the online real estate hub.

Over the years, I have worked in different sectors where I have leveraged my skills in software development to help businesses make strategic business decisions.

I have also worked with software projects in Nigeria. These Projects were core products that comprehensively included Immigration, eGovernance, and Smart Technology.

How do you approach data analysis, and what tools do you prefer to use?

My approach to data analysis is systematic, involving several key steps to ensure accuracy and derive the right insights. Let me explain these steps to demonstrate how I provide the right insights.

First, I define the objectives. Understanding the project or the reason behind a request is crucial, as it provides a clear understanding of what must be done to accomplish the project.

Secondly, I focus on data collection, identifying the sources and performing ETL (Extract, Transform, Load) processes to stage the data environment for the report. Thirdly, I conduct exploratory data analysis, using statistical analytics and visualisation techniques to understand the data better and identify patterns, trends, and potential outliers.

Other techniques include data transformation, analysis and modelling, interpretation and insights, and finally, visualisation and reporting.
Regarding the tools, I believe every aspiring data analyst should start with the basics: SQL and Excel. As one advances, one should take on other visualisation and programming tools such as Power BI, Tableau, Python, or R. Personally, I prefer to use SQL, Excel, Power BI, and Python. These are the tools I have learnt and worked with across my various roles.

As the Lead Business Intelligence (BI) Developer at NOWNOW Nigeria, what are your primary responsibilities?

As the Lead Business Intelligence (BI) Developer, my primary responsibilities include leading and mentoring a team of BI developers and analysts, developing data strategies that align with business goals, and ensuring data governance and quality. I select, implement, and maintain BI tools like Tableau, Power BI, and Metabase.

I also oversee ETL processes to integrate data from various sources into the data warehouse. I create and maintain dashboards and reports that provide actionable insights, conduct advanced data analysis to identify trends and collaborate with departments such as sales, finance, and marketing to meet their BI needs.

Additionally, I monitor and optimise the performance of BI systems, provide training and support to end-users, and continuously improve BI processes by staying updated with the latest trends and technologies in BI and data analytics.

How do you communicate complex technical concepts to non-technical stakeholders?

When communicating complex technical concepts to non-technical stakeholders, I focus on clarity and relevance. I avoid technical jargon, opting for simple language everyone can understand. I often use analogies or metaphors to relate technical ideas to everyday experiences, making the concepts more relatable.

Visual aids such as charts and diagrams help illustrate key points and data trends. Importantly, I highlight the practical benefits of the concepts or solutions being discussed, ensuring stakeholders grasp how they relate to their goals or challenges. This approach helps facilitate productive discussions and alignment across diverse teams and stakeholders.

What strategies have you implemented to drive NOWNOW Nigeria’s growth and resilience?

At NOWNOW Nigeria, I’ve driven growth and resilience through the strategic use of advanced data analytics, fostering vital partnerships with Managed Service Vendors to enhance service quality and customer satisfaction.

By improving operational efficiency through data-driven insights and refining customer experiences based on analytics and testing, I’ve contributed to a culture of cross-functional collaboration and continuous improvement. These efforts have strengthened our market position and operational resilience in a competitive environment.

Can you share a project management experience that you’re particularly proud of?

One project management achievement I take pride in is leading the implementation of a new Business Intelligence (BI) platform at NOWNOW Nigeria.

This involved closely collaborating with stakeholders to understand their specific analytics needs, selecting Tableau as our BI tool of choice, and overseeing seamless data integration from multiple sources.

Through comprehensive training sessions, we empowered users to leverage the platform effectively, enhancing our ability to derive timely insights and make informed decisions across the organisation. This project improved operational efficiency and positioned us for future growth in a data-driven environment.

How do you stay up-to-date with the latest developments in the IT landscape?

To stay current with developments in the IT landscape, I regularly engage with various sources of information, such as industry publications, tech blogs, and reputable online platforms like TechCrunch and TechPoint Africa. Additionally, I participate in webinars, attend conferences, and join professional networks to gain insights from experts and peers.

Collaborating with colleagues and discussing emerging technologies also helps me stay informed. Continuous learning through online courses and certifications ensures that my skills remain relevant and up to date. This proactive approach enables me to adapt to evolving trends and technologies in IT effectively.

What are some of the most significant challenges you’ve faced in your role, and how have you overcome them?

One of the significant challenges I’ve faced in my role is managing stakeholder expectations and balancing priorities in project delivery. This often involves navigating diverse perspectives and ensuring alignment between technical feasibility and business objectives.

To overcome this challenge, I’ve implemented clear communication channels and regular stakeholder engagement sessions. By actively listening to concerns and feedback, I’ve fostered a collaborative environment where expectations are managed realistically.

Prioritisation frameworks such as Agile methodologies have helped streamline project timelines and resource allocation, ensuring that key deliverables are met without compromising quality.

Another challenge has been adapting to rapidly changing technologies and market demands. To address this, I’ve prioritised continuous learning and professional development. Engaging with industry forums, attending workshops, and pursuing relevant certifications have equipped me with the skills to navigate technological shifts effectively.

Lastly, managing complex data integration projects has presented challenges related to data quality and system compatibility. By implementing rigorous testing protocols and collaborating closely with cross-functional teams, I’ve ensured that data integrity is maintained throughout the integration process.

Leveraging scalable architecture and robust ETL (Extract, Transform, Load) processes has enabled smoother transitions and minimised disruptions.
Overall, these experiences have taught me the importance of resilience, adaptability, and proactive communication in overcoming challenges and driving successful outcomes in my role.

How do you foster collaboration between teams, such as business analysts, developers, and technical support professionals?

I promote collaboration by establishing clear communication channels and regular meetings where business analysts, developers, and technical support professionals can exchange ideas and align objectives. This ensures everyone understands their roles and contributes effectively to project success.

What innovative strategies have you developed to maintain business reliability and efficiency?

I’ve developed innovative strategies to enhance data-driven decision-making, such as implementing advanced BI tools like Tableau and Metabase. This improves operational efficiency and reliability by providing real-time insights and automating reporting processes.

How do you measure the success of your business intelligence solutions?

Success is measured through fundamental metrics like user adoption rates, time saved in report generation, and the impact of insights on strategic decision-making. Regular feedback from stakeholders also helps gauge the effectiveness of BI solutions in meeting business goals.

What advice would you give to aspiring IT professionals, especially women?

I encourage aspiring IT professionals, especially women, to continuously learn and stay updated with industry trends. Networking, seeking mentorship, and seizing opportunities to contribute to diverse projects are crucial for career growth and breaking barriers in the tech industry.

How do you balance technical and business operations in your role?

Balancing technical expertise with business operations involves understanding stakeholder needs, translating technical solutions into business outcomes, and prioritising projects that align with strategic goals. Effective communication and collaboration across departments are crucial to achieving this balance.

Can you share an experience where your technical expertise significantly impacted business growth?

My technical expertise significantly impacted business growth at NOWNOW Nigeria by improving data analysis capabilities, enhancing operational efficiency, and supporting strategic decision-making with actionable insights from BI solutions.

How do you handle troubleshooting and system design in your daily work?

Daily tasks involve troubleshooting issues by applying systematic problem-solving techniques and designing scalable systems that ensure reliability and performance. Collaboration with cross-functional teams is essential to address complex technical challenges effectively.

What are your thoughts on the future of fintech in Africa, and how does NOWNOW Nigeria
plan to contribute to its growth?

Fintech in Africa holds vast potential for innovation and financial inclusion. NOWNOW Nigeria plans to contribute by leveraging technology to expand payment solutions, improve customer experiences, and support economic growth across the region.

How do you prioritise your tasks and manage your time effectively?

Effectively prioritising tasks and managing time is crucial in my role. I begin by understanding project goals and deadlines, using techniques like the Eisenhower Matrix to categorise tasks by urgency and importance.

Breaking down tasks into smaller steps helps track progress while setting SMART goals ensures clarity and focus. I allocate dedicated time slots for different tasks and utilise productivity tools like task management software and time-tracking apps to stay organised. Regularly reviewing and adjusting priorities helps me adapt to changing project needs, ensuring productivity and meeting deadlines efficiently.

What skills do you think are essential for success in the IT industry?

Essential skills include technical proficiency in tools and languages relevant to the industry, strong problem-solving abilities, effective communication, and adaptability to rapid technological advancements and business needs.

How do you see your role evolving in the next few years, and what are your long-term career goals?

In the next few years, my role will evolve towards more strategic leadership in IT, driving innovation and digital transformation initiatives. My long-term career goals include contributing to organisational growth, mentoring future leaders, and positively impacting the tech industry.