Adjei Launches Nsroma Collection

                                                                                                                                                         2021:

The use of African fabrics has progressed from a time when they were primarily reserved for traditional and special occasions to a period where they have become a casual wear staple, both within and outside the African Continent.

However, there is an inadequate record that comprehensively addresses the question of why African fabrics have generated so much interest especially in Ghana while the country’s fashion industry continues to grow.

This Ankara trend has impacted the Ghanaian Fashion industry and its economy in a lot of ways. The Ankara fabrics have proven to be so versatile that it is now recognized on the global fashion scene.

Several celebrities have been spotted in Ankara ensembles on the red carpet globally to many, the Ankara fabric has become a wardrobe staple already. The fabric is used to make a growing number of fashion items bags, shoes, dresses, jewelry, and countless accessories; this development has led to a change in the general perception of the Ankara fabric worldwide. According to the article Fashion Reborn: Blends of African Outfits from Ankara by FibreFashion “Destiny of the once before cheap Ankara fabrics” has undergone a magical transformation. The elegant creativity of the designers has made it a preferred choice of the rich and celebrities. The Ankara print fabrics have metamorphosed from cultural attire to a glamorous wardrobe must-have and right now the spotlight is on Africa.

As Sarah Nana Aba Adjei, a Fashion Designer acknowledged while releasing her NSROMA COLLECTION “for a long time” there was a sense that this was limited to Africa, but now it has become global, combined with an awareness of social responsibility…  Sarah Nana has been one of the vanguards and a major catalyst in the West African fashion industry. She introduced her unique Ankara designers in this NSROMA COLLECTION and began by re-orientating designers to look inward for all local fabrics and designs.

Didn’t they opine that “If a child washes his hands well, he would dine with the elders.” This fashion icon and Creative Director of SANABA Sarah Nana Aba Adjei has Shown from her NSROMA collection that her hands are washed clean and the meal (Fashion business) for the elders has been served. So it is no surprise the quality and creativity of the designs in this collection. The delectable Sarah Nana is no man’s fashion designer. And this is demonstrated by the calibre of well-wishers who literally fell over themselves to light up her launch occasion from across Ghana, Nigeria and the African fashion world. Each of them is armed with a perfect description of the uniqueness and innovative imagination of the designer and the use of Ankara fabric to make garments/dresses with class.

Every design and every colour of Ankara fabric in the NSROMA Collection is a literary illustration of Sarah Nana and her Brand SANABA’S Signature of creativity and innovations an all-round fashion ICON,Sarah Nana, has through this entry into the African fashion industry reshaped the fashion business and professional aspects of fashion design creation.
Sarah Nana, use of Ankara fabric in her NSROMA collection is her way of re-orientating designers to look inward, according to her, “If we wish to compete globally on the world stage, then we must look inward for inspiration in our production lines…

Today, unlike years back, every West African designer uses mainly locally assembled Ankara materials. Sarah Nana’s Initiative and the NSROMA collection has inspired the past, present and future generations of designers from this part of the world.