AFRIMA is Ready to Beat the Drum Again

Vanessa Obioha

As vaccines administration on the continent offers hope, All Africa Music Awards (AFRIMA) is gearing up for the 2021 edition of the awards. It recently hosted media practitioners, music professionals and policymakers at a stakeholder parley at the Azaline and Pullman Hotels, in Abidjan, Côte d’Ivoire from March 24 to 26.

Headed by the President and Executive Producer, AFRIMA, Mike Dada, the conference tagged “The Drums Will Beat Again” was set to commence AFRIMA’s continent-wide campaign for the unveiling of the 2021 AFRIMA Calendar of Activities scheduled to hold in May this year.

Revealed at the parley were AFRIMA’s consistent journey in promoting and engaging music talents and content creators who are key stakeholders and beneficiaries of the awarding process within the francophone region of the continent.

Strategic courtesy visits and stakeholder meetings were also held with the Acting Minister, Ministry of Tourism and francophone Relations, Mr Yves Konan; the country’s media powerhouses- Director-General, Radiodiffusion-Télévision ivoirienne (RTI), Mr Fausseni Dembele; and Marketing Communications Giant, Voodoo Group; Executive Director, Magic System Foundation, Jean-Louis Boua; and President, Association of International Press, Côte D’Ivoire, M’ma Camara.

“We do hope that our partnership with AFRIMA Awards will strengthen the Ivorian and Francophone music industry while we look forward to organising the annual All Africa Music Awards ceremony in Ivory Coast soonest,” remarked Konan.

The stakeholder conference at Abidjan is to continue the annual dialogue through which musicians, businesses, development partners, fans and the government broaden their perspective of music as a development tool while reviewing restrictions and adopting best practices in the music business amidst the COVID-19 pandemic.