Fitbit Introduces Luxe to Support Holistic Health

By Chiamaka Ozulumba

Fitbit on April 19, 2021 announced Fitbit Luxe™, a new fashion-forward fitness and wellness tracker designed to help people take a more holistic approach to their health and wellness.

Luxe offers the motivation and support needed to stay healthy in today’s world with everything from stress management tools to automatic activity and sleep tracking – all in an effortlessly chic bracelet design.

Luxe also gives insights into individuals’ wellbeing through the Health Metrics dashboard in the Fitbit app to help them identify changes, which could be caused by increased stress or fatigue.

Users get a six-month trial to Fitbit Premium for added support, motivation and deeper analysis of their data.

Luxe is a beautiful, sleek tracker with a colour touchscreen and up to five days of battery life that is versatile for any occasion and comfortable for all day and night wear. It can be paired with a wide range of new stylish accessories, including a modern luxury bracelet from gorjana.

“Over the past year, we’ve had to think differently about our health and wellness from keeping an eye out for possible COVID-19 symptoms to managing the ongoing stress and anxiety of today’s world.

” Even though we are starting to see positive changes, it has never been more important to control your holistic health,” said James Park, VP, GM and Co-Founder of Fitbit.

“That’s why we’ve doubled down on our efforts to introduce innovative tools and insights to support you in staying mentally well and physically active.

“We’ve made major technological advancements with Luxe, creating a smaller, slimmer, beautifully designed tracker packed with these advanced features – some that were previously only available with our smartwatches – and providing access to these tools to even more people around the globe.”

With Luxe, Fitbit is bringing its innovative stress management tools to trackers for the first time – to support users no matter what life throws their way.

Now available with Luxe and all available heart-rate enabled devices, Fitbit’s Stress Management Score provides a daily assessment of the body’s ability to handle stress based on an individual’s activity levels, sleep and heart rate.

With Fitbit Premium, users receive a detailed breakdown of their Stress Management Score including information on their exertion, sleep patterns and responsiveness.

Premium members have access to a range of workouts and nearly 200 mindfulness sessions from popular brands like Aaptiv, Aura, Breethe and Ten Percent Happier to manage stress.

This includes Deepak Chopra’s Mindful Method, an exclusive wellness collection created and curated for Premium members with more than 30 sessions to make a mindfulness practice more accessible.

Fitbit is also introducing four new sessions to Mindful Method, focused on bringing the power of mindful awareness to many real-life situations.

With a light, slim form factor, Luxe is designed for maximum comfort all day and night, so it can be worn to bed to better understand and manage one’s sleep.

Additional health tools include food, hydration and weight logging, and menstrual health tracking to help people see their trends over time, all in one place. Premium members receive access to more than 60 new pieces of nutrition content including curated healthy recipes from Fitbit and Eating Well magazine.

Fitbit has also partnered Laguna Beach-based jewelry brand, gorjana, to elevate Luxe’s style even further. The gorjana for Fitbit Luxe Special Edition transforms the tracker into a beautiful piece of jewelry with the Parker Link Bracelet in soft gold stainless steel, alongside a swimproof classic silicone peony band for two looks in one.