Aspira unveils singer, Davido as Brand Ambassador

Aspira Nigeria signs a deal with international superstar, David Adeleke popularly knonwn as Davido as brand ambassador for VIVA – their flagship and one of Nigeria’s leading detergent and multipurpose soap brand in Nigeria.

Aspira Head of Marketing, Mr. Santhosh Kumar Nair said, “Aspira decided to sign on the prolific hit maker and boss of DMW because of his dynamism, popularity among Nigerian youths and his hardworking disposition which has put Nigeria on the global music map.”

“We are glad to inform the Nigerians that henceforth, Davido will be the official face of our Viva brand” he added.

Enumerating the reason why the multi-award-winning singer was chosen by Viva, he explained that Davido is no doubt through his music making Nigerians proud all over the world and that he is one of Nigeria’s top brands.

He said further that the music artist has contributed immensely towards the entertainment industry in Nigeria.

He continues to inspire millions of Nigerian youths and this is in consonance with the core values at Aspira which is youth empowerment, because there is an alignment between Davido’s vision and the core values of Viva as a brand. The synergy between both brands would impact the society in positive, unique and in significant ways”, Kumar said further.

Aspira Nigeria Limited is one of the largest manufacturers and distributors of personal health care and laundry products in Nigeria. It began operations in Nigeria in 2009, with the production of various detergents and soaps. Today it has expanded to 12 manufacturing facilities and their products are distributed across Nigeria.

Due to Covid19 pandemic in the country, Aspira decided to develop a detergent that could reduce the risk of spreading illness-causing viruses in addition to keeping clothes stain-free, in addition to their Viva Detergent packs.

That initiative gave birth to Viva Plus Laundry Sanitizer, Nigeria’s leading detergent and multi-purpose soap which was developed under multi-enzyme and eco-friendly technologies and contains zero percent bleach. It is gentle on fabrics and works even in cold water.