Meristem Unveils New Campaign on Wealth Preservation

Goddy Egene

Meristem Securities Limited has launched a new corporate campaign titled, ‘Generations’ as part of its efforts to encourage investors to partner with experienced and trusted professionals who understand the investment terrain and can help them grow and manage the wealth for posterity.

The new TVC campaign, according to the company is selling the message of growth, wealth preservation and wealth transfer.

As with its previous campaign, this new TVC showcases Art Doyen, Mama Nike Okundaye Davies with her daughter, Allyson- Aina Davies. Still anchored on the brand’s dynamic campaign promise of, “Let’s take you farther” the brand hopes to adequately pass the message of ‘your wealth should not end with just you alone, let it transcend generations after you.

The company explained that the choice of Nike Okundaye-Davies and Allyson-Aina Davies seeks to solidify the importance of not just growing your wealth, but that of wealth preservation and wealth transfer.

Commenting on the campaign, Group Managing Director, Meristem Securities Limited, Oluwole Abegunde said: “We have also operated a client-oriented business which has helped us to create tailor-made financial solutions for our clients, some of which include Trusteeship services such as estate planning and Commercial Trust, Retirement Planning, Mutual Funds, Foreign denominated products like MeristemDollarInvestment Portfolio, Real Estate Advantage Portfolio, Probate Management Service etc.

“We will continue to be proactive with product innovation so that our clients can be assured that we are not just growing their wealth for now, we are growing it for generations.”

Also speaking, on the campaign, Head Brand Management, Meristem, Adefemi Taiwo, said: “It’s the dream of every parent to leave a good legacy for their children so it’s not just enough to invest, we need to invest smartly- with a partner who cares about the longevity of your investment and wealth.

“With this campaign, we hope to reaffirm our commitment to our existing clients and encourage prospective clients to come on board. We won’t only grow your wealth; we will make sure it stands the test of time and grow it for generations.”