I Will Create Stars in Nigeria, Says YNCD Record

The CEO, YNCD Record Label, Success Michael, popularly known as Bigshadow, is a talent hunter to look out for in the music space. His quest to build talents and create stars home and abroad gives his studio an edge.

For Bigshadow, this has been his dream since 2016 where he launched his presence. He chips in, “Whether a male or a female artist, it makes no difference. What matters is talent.”

The Political Science and International Relations graduate set up YNCD solely for the unrecognised talents. “I am not looking for an established artist; but for someone who is prepared for the journey, someone with talent and who is also aware of this talent and ready to grow.”

When I find such an artist, he emphasised, “I will build this talent with the young man or woman, and by God’s grace create a star out of that person.”

While Bigshadow has enjoyed entertainment and media business since his days in college, he finds great pleasure in giving a few young fledgling talents a platform to express themselves and get their music heard.

During a virtual interactive session with journalists, the CEO conceded that although they are not where they want to be, they definitely are not where they started. “And we will keep pushing” he vowed, “and doing great projects. Watch out.”

Interestingly, YNCD upholds its philosophy of elevating young underground artists. One of such artists the record label swanks about is Alexandacole from Ajegunle in Lagos state.

He commends him: “He is doing well now. We have a music video out for the hit single, Tara.

“His music plays on various radio and TV stations in Nigeria. We are looking to sign a new act in the third quarter of this year. My team is out there scouting for that young untapped talent. When we are ready we will announce the lucky artist,” says Bigshadow.

For the record label, once an artist is signed, they work round the clock on full branding. “First, we work on their full branding, from social media. We probably delete all their posts and we can pop a fresh start.”

For YNCD, it goes from picking a fashion brand style to getting styling for the artists while the artist is in the studio cooking up tunes with either the YNCD producers or visiting producers.