60 African Youths to Benefit from ‘Trace Troop’ Empowerment Initiative

Cable television music and lifestyle channel, TRACE, has recently launched TRACE Troops, a multi-directional tribe of young West Africans willing to be trendsetters and young leaders in their respective fields.

Opened to individuals between the ages of 18-27 years, it would feature young leaders from different backgrounds, perspectives and life experiences willing to take on exciting challenges and improve their lifestyle.

The Chief Executive Officer of TRACE, Olivier Laouchez, noted that it was part of the company’s corporate social responsibility initiative targeted at assisting youths across Africa. He also stated that the first batch of 15 beneficiaries would be hired for a period of three months.

The Managing Director of TRACE, Sam Onyemelukwe, described the project as an avenue to equip the younger generation, while also exposing them to fun activities.

He said: “The initiative was conceived to educate and empower 60 Nigerian and Ghanaian youths within a year; inspire and engage the younger generation of bright minds by starting them on a journey to becoming industry leaders of tomorrow.

“The programme is to share and cheer, and to give them a chance to share their perspectives on issues affecting their generation and equally have fun in the process.”

Speaking further, Onyemelukwe noted that to further expand the frontiers of TRACE’s CSR initiatives, another programme tagged TRACE Academia, which is similar to TRACE Troops in purpose and. target audience, had been launched. According to him, it would curb the Menace of youth unemployment in Africa.

“Our target audience who need to acquire skills that lead to entrepreneurship and employability, and corporate employees who need to be skilled, re-skilled or up-skilled” he said.