Nigerian Idol: Bigi Refreshes Kingdom Kroseide to Victory
L-r Staff of Rite Foods Limited, Biola Aransiola; Nigerian Idol Season 6 winner, Kingdom Kroseide; and the Brand Manager, Rite Foods Limited, Boluwatife Adedugbe at the grand finale and
Rebecca Ejifoma
After months of auditions, evictions and drama, the Bayelsa-born Kingdom Kroseide has been crowned the winner of the Nigerian Idol 2021 for displaying an exceptional talent that swayed millions of votes to beat Francis Atela at the grand finale of the singing competition, sponsored by BIGI.
The Bigi soft drinks have, for over 10 weeks, refreshed and revitalised all contestants who contested for the season 6 of the Nigerian Idol.
On 24 April, 68 contestants headed to theatre week of the music contest with only 17 contestants progressing to the next round. The 17 contestants were assessed based on the strength of their voices and their overall stage performance which saw 11 contestants elevated to the live performances.
Eventually, the voyage of creativity and excitement lasted for 10 weeks with 11 contestants.
Kingdom’s rendition of Gentleman by Fela Kuti coupled with his duet with Cobhams Asuquo on the track one hit ignited a euphoric feeling that erupted ecstatic moments from the judges who gave a standing ovation during the performance. The 24-year-old singer had refreshingly delighted all with his music talent for 10 weeks to clinch the coveted grand prize.
The new star won a cash prize of N30m, a brand-new SUV, six-track EP recording deal, three music videos included, a Bigi branded refrigerator plus 1-year free supply of Bigi drinks, an all-expense-paid trip to Seychelles, a weekend getaway to Dubai for two-and one-year cable subscription.
The runner up, Atela, earned a prize of a music single to be produced by a leading Nigerian producer plus a top-notch music video, courtesy of the organisers.
Weeks ago, seven contestants visited the sponsor, Rite Foods Limited, makers of Bigi drinks at its Lagos headquarters, the new star, Kingdom, revealed that his favorite Bigi variants were Bigi Water and Bigi sausage roll. It is now safe to assume that Bigi premium drinking water over the weeks has kept the star replenished and hydrated while he was dishing out energising music performances all through the competition.
Boluwatife Adedugbe, Brand Manager, Rite Foods Limited, makers of Bigi drinks affirmed again the company’s commitment to talent development and entertainment in Nigeria. According to her, Rite Foods Limited has found a way to give back to consumers with not only refreshing beverages but also operate on very high standards in Nigeria by tying the company’s values to youth and people centered initiatives.
Ms. Adedugbe further stated that this is why the company’s sponsorship of the music competition “is to ensure that talents are nurtured in order to inspire and empower stars that would take the music and entertainment industry to enviable heights. We also look forward to the winner tonight, Kingdom, doing more on the international scene to place Nigeria on the global map,” she added.
The popular hit song Jerusalema by Master KG heralded the performances at the grand finale witnessed by Patoranking, Ice-Prince Zamani, Ayra Star and Cobhams Asuquo who also graced the stage to add to the thrill of the event.
