Jobberman Nigeria Empowers Youth for Digital Revolution

Funmi Ogundare

Jobberman, has commenced the second phase of its new tech-based campaign, ‘#FindYourDigitalSuperpower’, aimed at positioning the youths for relevance in the forthcoming digital revolution.

In April this year, the recruitment company announced its partnership with the USAID funded Alliance for eTrade Development II (eTrade Alliance) for the campaign.

Speaking on the campaign, Jobberman CEO, Ms. Rolake Rosiji, said: the world is fast becoming increasingly digitised and is bound to continue on this trajectory in the years to come.

As a result, she noted that it was pertinent that job seekers, especially young people and players in the e-commerce sector, position themselves for relevance in the forthcoming digital revolution.

“The aim of the campaign is to help drive Nigeria’s thriving e-commerce industry by conducting behavioural profiling on 24,000 young people aged 18-35 and 1,000 employees in the formal and informal e-commerce sector.

She said the campaign had been a success so far, with over 1,000 employees leading e-commerce and digital businesses participating in the behavioural profiling. Brands that participated include the likes of; Jumia Nigeria, Flutterwave, Paga, Paystack, Endeavour Nigeria, Branch HerVest, among others.

Rosiji said this had enabled them to harness their strengths for maximum productivity in the current digital landscape.

The CEO said the organisation wants to help find the next leaders of companies such as Paystack, Slot, Flutterwave, Konga, Jumia, Wakanow, Travelstart, among others, adding that assessment will also help gain insights into the key traits and skills critical for workers in the digital commerce space and information that can inform future workforce development and job matching programs, creating long-term economic impacts for job seekers, SMEs, and their communities.

E-commerce spending in Nigeria is set to reach US$6.1m by the end of 2021 and as more consumers navigate to online shopping due to the pandemic, spending is projected to hit US$9.5m in revenues by 2025. The fast-growing youth population, which makes up half of the country’s total population, is expected to power the digital marketplace with close to two million joining the labour force per year.