German Firm Launches Membership Club in Nigeria
A German firm, Miele, has launched a membership club in Nigeria and in West Africa as a way of giving back to its customers and fostering relationships.
The Managing Director of A Plus Appliances Limited, representative of the company, Mr. Mustapha Olorunnimbe, announced this at a media briefing in Lagos.
“Our business is growing, and we feel like when people buy brands like Miele, it’s beyond buying, but investing. So, it is a private club aimed at fostering relationships,” he said.
The mission, according to the MD, is to make life as enjoyable and seamless as possible for clients. “Whether they are at home, in our clubhouse or abroad, enjoying its benefits is not limited to just the clubhouse or space.”
He emphasised that the events range from being on-site at different Miele locations, in clients’ homes or on trips abroad. “There are four levels of membership, which accordingly receive personal attention, and exclusive privileges.”
Olorunnimbe also hinted that clients are guaranteed a sanctuary and an unparalleled access to the very best of everything Miele has to offer.
