LG Excites Consumers with Pro-Health, Hygiene Products

Dike Onwuamaeze

LG Electronics, one of the global leaders in consumer electronics, has launched its healthcare collection into the Nigerian market that could remove 99.9 per cent of viruses and bacteria from foods, clothes and dishes.

These products include LG’s ultimate laundry solution styler, artificial intelligence direct drive washing machine, insta-view refrigerator, neo-chef microwave and the quad-wash dishwasher.

The refrigerator, according to LG, is equipped with features that would enable it to increase the shelf life of fruits, vegetables and all forms of foodstuffs stored in it by effectively reducing dust, fungi, spore and other harmful active decomposers inside the refrigerator.

It also said that the LG’s styler has the capability to efficiently reduce virus and bacteria from clothes with its true steam feature.

The Head of Corporate Marketing, LG Electronics West African Operations, Mr. Hari Elluru said that the new range of products showed the company’s commitment to provide basic product utility to consumers in a way that would improve their well-being.

Elluru said: “As a consumer-centric company, we care about our customers’ well-being, which is why we’ve gone above and beyond the competition to innovate health-related items that make a difference in people’s lives and ensure their overall well-being.

“We are proud to say that we are the first home appliance company to begin developing health-related products, resulting in the creation of an entirely new market for the home appliance sector.”

Similarly, the General Manager of Home Appliances, LG Electronics West African Operations, Mr. Brian Kang, said LG’s healthcare products were developed to respond to global changing lifestyles and the ever-increasing issues associated with health.

Kang stated that since health issues have become national issues, the electronic giant in its unique way is offering consumers the ideal protection against health issues, especially in the areas of allergy, respiration and nutrition.

He said the new refrigerator’s “hygiene fresh filter eliminates up to 99.999 per cent bacteria by delivering strong sterilisation and deodorisation performance with a five-stage filtering system.

“This feature is built to increase the shelf life of fruits, vegetables and all forms of foodstuffs stored in your refrigerator by effectively reducing dust, fungi, spore and other harmful active decomposers inside the refrigerator.”

He added that the styler could sanitise and efficiently reduce viruses with the aid of the true steam feature, which could reduce more than 99.9 per cent virus and bacteria.

It “easily sanitises fabrics and items that are difficult or impossible to wash. True steam consists of 100 per cent water, with no chemical additives.

“In other words, LG styler’s deep-penetrating TrueSteam™ consists of pure water and hot air, reduce allergens, odours and wrinkles in your clothes. Low temperature drying system dries clothing faster than air drying, preventing shrinking and damage caused by heat,” Kang said.

LG Electronics products is for everyone and it is available nationwide in all Fouani Branches and dealer stores.