Flavour of Africa Thrills Consumers at Live Concert

Mary Nnah

There was an electrifying atmosphere at the prestigious Polo Mall, Shoprite, Enugu as Nigerian High-life superstar, Flavour of Africa and other music maestros delivered spectacular performances during a live concert organised to celebrate consumers of Nigeria’s leading beer brand, Life Continental Lager Beer.

The concert was organised as part of Life Continental Lager Beer’s Turu Ugo Lota campaign to provide consumers with fun and entertainment.

Life Continental Lager Beer recently started an exciting musical tour to bring undiluted entertainment to its consumers across major cities in Nigeria.

Fans and lovers of High-life music had an unforgettable experience at the concert as Flavour Nabania with other artistes and celebrities such as Queen Theresa Onuorah, Larry Gaga, DJ Synergy, Chibest, Yul Edochie, Franky DJ P.O.P, Ugoccie, Twinz Parrot, and Senior maintain bonded with consumers.

Also, some lucky consumers of the beer brand were handsomely rewarded with cash prizes.

Speaking during the concert, the Senior Brand Manager, Life Continental Lager Beer, Aishat Anaekwe, maintained that “Life Continental Lager Beer has grown to be a dominant beer brand in Nigeria while maintaining a unique cultural identity that resonates with its consumers.

“The brand has always been very close to its roots and its people. With this Progress Tour Concert, we have taken steps to further deepen this connection.

“We realise how much it means for the people of Enugu to be able to celebrate with friends and family and we wanted to be part of that experience for our loyal consumers”.

The night ended with a deft performance of the Turu Ugo Lota anthem, titled Egedege by the trio of Flavour, Queen Theresa Onuorah and Larry Gaga.

“Turu Ugo Lota” campaign is woven around the Igbo maxim that is meant to inspire Nigerians to ‘Bring Home the Glory’ in their respective human pursuit.

Beyond being an adage, Turu Ugo Lota is a passion that weighs upon every young Igbo, to go forth into the world, despite its challenges and limitations, build new relationships, work hard and attain success.