X3M Ideas to Tackle Gender Stereotypes in Advertising

By Vanessa Obioha

Following the recent launch of the Nigeria chapter of the Unstereotype Alliance by the United Nations Entity for Gender Equality and Empowerment of Women, advertising agency X3M Ideas will be playing a vital role in addressing harmful gender stereotypes in the media, marketing, and communications industries which has been raging since the second wave of the feminist movement hit in the 60s.

Unstereotype Alliance is a global coalition committed to ending harmful stereotypes in media and advertising. The agency will leverage its wealth of influence and reach to use advertising as a force for progress by depicting positive portrayals of women and girls, and ensure the industry rejects all harmful stereotypes, including gender stereotypes.

Also on board in actualising this goal are Guinness Nigeria, First Bank of Nigeria, SO&U LTD, and Unilever Nigeria.