Hero Lager Support Initiative with N50 Million Grants

Omolabake Fasogbon

Beverage brand, Hero Lager has supported graduates of Igbo apprenticeship scheme, ‘Igba Boi’ with N50 Million grants.

The grant support was announced at the grand finale of the initiative that sought to promote Igbo apprenticeship culture. In addition to the grant support, the graduands were also presented with certificate to enhance their practice.

According to the organisation, the initiative was launched to reinforce its campaign themed- ‘Aha-gi-efula’ (May Your Name Never Be Forgotten), built upon the insight of the Igbo legacy that made their names renowned.

Igba Boi was activated in six major markets across the South East and Lagos including Ogbaru Main Market, Onitsha; Nkwo Nnewi Market, Awka; Coal Camp Market, Enugu, Alaba International Market, Owerri; Ariaria International Market, Aba; and Alaba International Market, Lagos.

The campaign reached no fewer than 12 million people, with about 4680 apprentices applied for the programme and 300 shortlisted.

The shortlisted apprentices attracted over 1.4 million votes of confidence from consumers who were asked to vote in support of their ambition.

Commenting, Marketing Director of International Breweries Plc, Tolulope Adedeji commended the apprentices and their trade masters for upholding the legacy of the programme, which according to her has created employment for Igbo youths.

Legendary actor and Hero brand Ambassador, Nkem Owoh who graced the occasion also appealed to the government to support the scheme as way of empowering young men and women.

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