Emefienim Assures Satisfactory Service Delivery in Premium Trust Bank
Blessing Ibunge
The Chief Executive Officer of Premium Trust Bank, Mr. Emmanuel Emefienim, has assured that the bank will consistently deliver a satisfactory service to customers who patronises it across the country.
This as Emefiienim has explained that the bank will do this through premium service delivery, premium human capital, and premium customer experience.
Emefiienim gave the assurance recently, at the launching of the first branch of the bank in Port Harcourt, capital of Rivers State.
The new commercial bank CEO stated that the bank will provide solutions to peculiar financial challenges of customers through innovation and speed of execution, improving lives, communities and businesses.
Emefienim also noted that the bank will be co-creating financial solutions with its customers to ensure alignment and seamless adoption at the stage of product deployment.
He disclosed that the bank will open five additional branches within the next 60 days; and then wrap up with a total of 22 branches across the country by end of 2022
Emefienim said: “I have said it many times that drawing up strategy in banking is not new. We are not necessarily coming to re-invent the wheel because the banking business especially in Nigeria, has a lot in common. We trade in the same industry and we all have the same regulator; you find out that the industry somehow operates within a boundary.
“But then, there’s a differentiating factor; we have realised that while all banks tend to offer the same kind of service, there is something that is unique or different when it comes to execution. Put it this way, a bank takes a position to offer certain kind of service, but then it takes them such a long time to deliver this service. And then, you find another bank come on board, offer the same kind of service, but they deliver it in record time. The speed of execution is something that will speak for us in the industry. We are going to be deliberate about it. We know the people, we know the market, we have the experience; we understand the environment, and we understand the business.”
He added that the bank will be bullish on the use of technology and other digital solutions to reach the unbanked and deepen financial inclusion among the populace.
