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Multichoice, Africa Magic Deepens Market Bonding with 2022 Edition of AMVCAs
PayTV company, Multichoice and one of its flagship channels, Africa Magic, have further strengthened their market leadership with the eighth edition of the Africa Magic Viewers’ Choice Awards (AMVCAs), which came to a rousing end last weekend. The event produced winners among the country’s leading players in the entertainment industry to celebrate African film and TV talent.
The movies, Rattlesnake – The Ahanna Story and Amina came tops with four AMVCA honors each with Best Director going to Ramsey Nouah for Rattlesnake – The Ahanna Story and Best Overall Movie to Amina.
In the public voting categories, Stan Nze clinched the award for Best Actor in Drama while Osas Ighodaro won Best Actress in Drama. First time AMVCA nominees, Samuel Perry popularly known as ‘Broda Shaggi’ and Omowunmi Dada won Best Actor in a Comedy and Best Supporting Actress in a Drama respectively.
Producer, Rogers Ofime, also had multiple wins in the categories; Best Television Series for The Mystic River, Best Indigenous Language Movie (Hausa) for Voiceless and Best Africa Magic Original Comedy Series for The Johnsons.
The regional awards saw Collision Course winning Best Movie West Africa, while The Girl in the Yellow Jumper and Hairareb won in the Best Movie East Africa and Best Movie Southern Africa respectively.
In the special recognition categories, the AMVCA industry Merit award for this edition was given to veteran Nigerian actress, journalist and television presenter, Taiwo Ajai-Lycett (OON) whilst the Trailblazer award, an award given to an outstanding achievement by a young and upcoming act, went to Teni Aladese.