Jumia Donates Motorcycle Helmets to Delivery Associates

Mary Nnah 

Leading pan-African e-commerce platform, Jumia has announced the donation of more than 2,000 motorcycle helmets to its Delivery Associates (riders) in Nigeria as part of its Safe and Affordable Helmet Programme with FIA. 

This initiative aims to provide high-quality helmets meeting United Nations Regulation ECE 22.05 in territories where accessibility and affordability can be difficult. 

The helmets have been designed to meet the UN safety standards, as certified by independent experts while also ensuring they are best priced in the market. 

The helmets, which are suitable for hot and humid climates, will be distributed to riders free of charge in support of Jumia’s mission to enhance the well-being of its workers and partners and to continually seek innovative ways to improve the workplace ecosystem.

CEO, Jumia Nigeria, Massimiliano Spalazzi, who said the safety of the Delivery Associates is the firm’s priority, expressed the hope that the donation will increase peace of mind both for the riders and their families.

“Wearing UN Certified safe helmets is essential in protecting our heroes from the hazards that are associated with their jobs. 

“We are delighted, therefore, to provide compliant, high-quality, and safe helmets to our riders and hope that this initiative will prevent unnecessary road crash injuries and fatalities”, he added.

Speaking further on the donation, Country Manager, Jumia Services, Adetunji Lanase, said “Our Delivery Associates are important brand ambassadors as they deliver products to consumers across the country. Beyond delivering Jumia items to our consumers, we want our riders to be well-assured that they are protected.”

Delivery Associate, Jumia Nigeria,  Obaji Ismail Halid, expressed joy over the donation and Jumia’s concern about the safety of their Delivery Associates, adding, “We know the nature of our job so these helmets can provide adequate protection as we go about delivering to consumers in Nigeria. The helmets are of good quality and suitable for the Nigerian climate.”

Jumia’s safe helmet programme is part of the United Nations Decade of Action for Road Safety 2021-2030 and is intended to help reduce the number of global motorcycle-related fatalities. Indeed, research shows that safe helmet wearing is one of the most effective road safety interventions, reducing the number of head injuries among moped riders and motorcyclists by around 44 per cent.