Fashion Review; Grace and Glamour, The Majestic Appeal
Tosin Clegg
Most African women find themselves to be damsels in fashion distress when they have sophisticated occasions such as proms, dinners, balls, gala parties, cocktail evenings, or red-carpet events, to attend. They do not consider these kinds of events a thing that every woman should prepare for and have an outfit for. They are either assumed to be for the extremely rich Africans, celebrities or the lifestyle of Western countries.That is so wrong.
The cocktail glam is not meant for just celebrities or the whites alone. Every woman should display that superstar side part of them from time to time when such an occasion arises.
Although YAAWAA fashion brand is renowned for skilfullymerging traditional artistry with contemporary design insight, its 2022 collection has come to change a certain notion common amongst African women – the idea that glamorous outfits are for celebrities and the Queen of England. The 2022 Majestic Collection rolled out byYAAWAA fashion label, owned by Ohemaa Yaa Serwaa-Kyerewaa Awuah, is a charge and an encouragement to all African women to go hard and flaunt their personal stardom.We all are stars in our stories and celebrities in our littleworld. Therefore, all women deserve to be celebrated in grand style.
Hence, such a moment of elegance should not be secluded only to certain people. When you are called upon to attend these majestic events, be it an end-of-the-year gala at your place of work or a school graduation dinner and award night;YAAWAA has provided elegant options to turn up in without having to break the bank.
This armless corset and heart-shaped tube gown is an absolute work of art. It is long and balled from the knee and flows down to the ground in pleats. Its A-line cut, joined to the tube at the knee creates soft lines that permit the wearer to move their legs freely, without sacrificing the highlight of their natural curves. For women particular about flaunting their curves, this kind of design is brilliantly curated in an hourglass-shaped manner. It emphasises the waistline, so much so the curves are defined. The fitness of the upper part ensures that the cup holds firmly onto the wearer’s body, saving them the embarrassment of fall-offs while they freely roam in their majestic dress with confidence.
The elegant choice of fabric suits the dress design perfectly and enables the silver embroidery to sit perfectly on it. The colours are also in sync and the silver embroidery isstrategically positioned on the lower parts of the gown. This gives the dress an enhanced look of royalty and elegance. With this in one’s wardrobe, YAAWAA has successfully rescued the damsel in fashion distress and saved the day. This beau can be rocked to achieve that red-carpet glam and the majestic delineation of natural curves, boosting your confidence when you step into the arena.
The attire can be completed with statement earrings and a necklace to prevent the chest area from being bare. A pair of kitten heels will also elevate the wearer’s body, upping their elegant look. A flat clutch can also be used to complete the look.
This short umbrella-like, tutu dress reeks of elegance and sheer creativity. The umbrella-like flair feels like that of a ballerina dress but with class. The glitters on the materials and floral fancywork cupping the breast area of the dress make the entire design eye-catching. When you throw this astonishing work of art on, both men and women will definitely be stealing glances at you in awe of the beauty that the look exudes.
The alter neck dress forms a V-neck shape with an opened chest down to the top of the belly. Being alter-necked, the dress is highly likely a low-back design, further revealing skin in a moderately foxy fashion. Just on the belly, a feather-shaped form of an arrow is used to further add a touch of tradition and creativity to the dress. Truthfully, YAAWAA’sdesigns are quintessentially African in their conceptualisation while remaining relevant to urban, social, and corporate settings. This piece is an absolute representation of what the design label stands for. Every fashion-forward woman can resonate with this piece and rock it for that grand occasionwithout either losing their sense of tradition or feeling left behind on fashion trends.
While this gorgeous dress is overall lovely, the bulginess of the lower part can restrict the wearer’s hand movement;causing them to hang their hands in a bind not to flatten the curves. This can be discomforting and it is only a matter of time before the arms start to sore in pain. Also, when it is time to leave the dance floor, it might be difficult to comfortably get into a chair and dine. Although this is not a major design fault, style and creativity should not be prioritized at the expense of comfort. Elegance can still be achieved without sacrificing the wearers’ comfort.
However, overall, the dress is stunning. Creatively and meticulously curated, it suits the glamorous occasions it was designed to grace. Indeed, YAAWAA honours the rich tapestry of African creativity with its designs and shall in no time propel the African narrative forward through fashion, celebrating the innovation and artistry inherent in its culture.Rock this elegant dress with pencil sandal heels and statement earrings. Tone down on the make-up and the dress speak on your behalf.
Simple, yet gorgeous are the right words one can use to describe this long purple dinner dress. The silk material used is the secret ingredient behind the radiance of the dress.Shinning moderately, the fabric is designed in an off-shoulder fashion, with the top front fabric overlapped to form a unique style that oozes elegance. The hands are short and firmly clinging to the upper arms of the wearer to ensure that the dress sits perfectly without dropping off from the shoulders.
The dress is cut in an A-line fashion that defines the curves of the wearer. It emphasises their physique in a foxy manner that gives an overall attractive appearance. Additionally, the dress features flow freely from the knees down to the end of its length, creating a freedom of movement and a touch of style to the bearing of the dress.
To blend culture with this trendy dress that any woman would love to be seen in, the label introduces gold-colouredembroideries that run from the middle of the chest down to the hip bone. Alongside the attached pink arrow-shapedfeather, another black or navy-blue embroidery is wrapped around the dress at the waist area, also adding glam and finesse to the design. The display of artistry blended with simplicity and complete attention to detail makes this dress stand out.
Even if it is a religious dinner outing, this bespoke piece fits just perfectly. It is modest, radiant, trendy, and oozes elegance on its wearers; giving them the boldness to be present at any event. To win this work of art, style with a black chocker or moderate silver necklace. Turn up in a pair of open-toe heels and a flat clutch. Since it is short-sleeved, add some matching bracelets and you will make a scene upon entry into the venue.
One notable impression that YAAWAA fashion label has made is the meticulous finishings of his designs. Great attention is paid to every aspect, delivering nothing short of the standard quality that the fashion industry and customers clamour for and have long advocated for. This quality is reflected in the brand’s values of not compromising on standards, exemplifying the principles of “modelling better business” by upholding high standards of production.
The brand has made it its mission to bridge the gap between African aesthetics, local garment production, and a global clientele, ensuring that the beauty and richness of African culture are celebrated and appreciated worldwide. The diversity of the YAAWAA collection caters to the varied needs of the modern-day woman. With this collection, YAAWAA aims to redefine the perception of African fashion by showcasing its depth and variety while maintaining a contemporary edge that appeals to an international audience.As evident from the garments released in this 2022 collection, YAAWAA is focused on designing versatile, wearable arts that complement the modern woman’s everyday life. From a sleekwork outfit to a stunning ensemble for special occasions, the brand offers to empower women to express their individuality and confidence through fashion.
Having featured in various notable events such as the Glitz Fashion Week in Ghana, Nairobi Fashion Week in Kenya, and African Fashion Week in Nigeria, YAAWAA is implanting its footprint on African soil. These platforms have helped toconnect the brand with fashion enthusiasts and industry leaders, which further amplifies their mission of celebrating African craftsmanship on a global stage. With this 2022 collection, it is evident that YAAWAA is committed to growing and evolving towards staying relevant and inspirational to women through their thoughtfully designed attires that simultaneously honour the past and embrace the future.
