Ogugua Belonwu: Driving Employment and Skill Development Across Africa

Ogugua Belonwu is the innovative mind behind MyJobMag Limited, a pioneering tech-driven career platform, and the CEO of Best Value Providers, a comprehensive IT consulting firm. With a passion for leveraging technology to create opportunities for Africans, he has dedicated his career to addressing employment challenges across the continent

In his conversation with Omolabake Fasogbon, Ogugua discussed his path to entrepreneurship and the significant impact of technology on career development and employment solutions. 

Can you tell us about the inspiration behind founding MyJobMag and how technology has played a role in its success?

The inspiration for founding MyJobMag came from my deep desire to address the inefficiencies in the African job market. I noticed many job seekers struggled with finding credible job opportunities, and employers had challenges identifying qualified candidates.

Technology has been the backbone of our success by enabling us to build user-friendly platforms, automate recruitment processes, and provide data-driven solutions that improve job matching and employer access to talent. Our tools for CV building, job alerts, and talent management software have simplified the recruitment process for both job seekers and employers.

How has the rise of technology impacted the recruitment process in Africa, particularly in the countries where MyJobMag operates?

Technology has revolutionized recruitment in Africa, particularly in Nigeria, Kenya, and South Africa, where MyJobMag operates. We’ve seen a shift from traditional methods like newspaper job listings to online platforms that offer more precision and reach.

Tools like AI-powered matching systems, video interviews, and applicant tracking systems (ATS) are reducing time-to-hire and improving the accuracy of candidate matching. This has not only increased accessibility for job seekers but also helped employers find the right talent faster.

MyJobMag has a strong social mission. How does the platform contribute to the overall social impact in the African job market?

MyJobMag’s social mission is deeply rooted in empowering jobseekers to find meaningful employment, which directly impacts economic development in the region. Our platform offers career guidance, free resources for skill development, and job alerts to millions. By partnering with organizations for initiatives like digital marketing scholarships, we help bridge the skills gap in key sectors. This social impact extends to rural and underserved populations, giving them access to opportunities that would otherwise be out of reach.

What are the biggest challenges tech-driven companies like MyJobMag face while operating in Africa?

Operating a tech-driven company in Africa presents unique challenges, including inconsistent internet infrastructure, limited access to capital for scaling, and sometimes lower digital literacy rates among users. Navigating these issues requires adaptability and innovation. For example, we have optimized our platforms to function well even with lower bandwidths, and we continuously work on educational campaigns to help users maximize our tools.

How important is it for professionals to build stronger networks in the current job market, and what steps can they take to enhance their connections?

Networking is critical in today’s job market, especially as industries evolve and become more interconnected. Professionals can enhance their networks by engaging in online communities, attending industry events, and utilizing social platforms like LinkedIn to connect with peers and mentors. Building authentic relationships and participating in industry-specific groups can open doors to opportunities that wouldn’t be accessible through traditional job search methods.

What strategies do you recommend for businesses to adapt their models in response to the lasting effects of COVID-19, ensuring they remain competitive and resilient?

The COVID-19 pandemic underscored the importance of agility in business models. Companies that embraced digital transformation and remote working were better positioned to weather the crisis.

I recommend that businesses diversify their offerings, invest in digital solutions, and remain flexible to respond to future disruptions. This can involve exploring new revenue streams or adopting a hybrid work model that balances in-office and remote productivity.

How can companies effectively integrate remote work practices into their operations while maintaining productivity and employee engagement?

Companies face challenges in embracing remote work productively. Companies can integrate remote work successfully by establishing clear communication channels, using project management tools, and setting clear, realistic, and measurable goals. To maintain engagement, it is essential to foster a culture of trust and collaboration. Regular virtual meetings, team-building activities, and ensuring employees have the right tools for remote work are crucial in balancing productivity with employee well-being.

In light of the pandemic, what emphasis should businesses place on upskilling their workforce, and what programs does MyJobMag offer to facilitate this?

Upskilling has become crucial as businesses adjust to new ways of working. The pandemic accelerated the need for digital skills, data literacy, and adaptability. At MyJobMag, we offer various programs to support upskilling, including our free digital marketing courses for young professionals. By providing jobseekers access to learning resources and certifications, we ensure they remain competitive in a rapidly changing job market.

How can organizations leverage technology to streamline operations and improve efficiency in a post-pandemic environment?

Technology can help businesses streamline operations by automating repetitive tasks, using AI for data-driven decision-making, and integrating cloud-based solutions for flexibility. Businesses should invest in tools that allow for collaboration and scalability. At a basic level, companies can use Google Docs instead of Microsoft Word for easy collaboration. Efficiency gains from automation and better data management are key to staying competitive post-pandemic.

As the CEO of Best Value Providers, What advice do you have for businesses facing economic uncertainty as they attempt to regain their footing post-COVID-19?

My advice for businesses dealing with economic uncertainty is to be resilient and adapt. This means reviewing cost structures, diversifying revenue streams, and investing in technology that enhances efficiency. It’s also essential to stay close to your customers’ needs and adjust offerings and pricing accordingly. Maintaining a flexible mindset and being open to collaboration can lead to new opportunities, even in difficult times.

What role does employee well-being play in recovery efforts, and how can businesses prioritize mental health and work-life balance during this transition?

Employee well-being is central to any recovery strategy. The pandemic highlighted the importance of mental health and work-life balance. Companies must create environments that support their teams’ emotional and psychological needs, whether through flexible work hours, mental health programs, or regular check-ins. When employees feel supported, they’re more engaged and productive, which contributes to business resilience.

What skills do you believe will be essential for professionals to develop to future-proof their careers against potential disruptions similar to those experienced during the pandemic?

In a rapidly evolving job market, professionals need to focus on developing skills that offer long-term value and identify trends, demand, supply, and potential disruptors. While hard skills are critical, soft skills such as digital literacy, problem-solving, adaptability, and emotional intelligence will play a big role in selecting top talents. With the rise of automation and AI, creativity and critical thinking will also become increasingly important. Building a growth mindset and embracing lifelong learning are key to staying relevant in any industry.