Creating the ultimate landing page that converts – 5 tips for your tech business

People don’t usually buy from websites; they buy from people. The key is to keep them interested and engaged to convert them into customers.

The best web pages are more than just content. You need a landing page that converts visitors into leads, and you’re thinking of getting the secret sauce. It requires testing and trying new things, but it’s worth all your efforts because there will be clients with traffic.

Creating a solid landing page is essential because it’s the first thing visitors see when they come across your business or product, and it will help them decide whether you are worth their time. Landing pages are also an excellent tool for promoting your products and services in a personal way, making them more likely to convert into sales.

It may all seem complicated; however, here are 5 essential tips to make your website landing page as efficient as possible.

Have a clear value proposition: For your business to convert visitors into customers, you need more than just a good value proposition. It’s essential to have a clear value proposition on your landing page. It’s also important to remember that people don’t buy products and services; they believe in solutions. So when potential customers visit your website, they want to know what problem you solve for them and how you will solve it. If you can clearly articulate why someone should buy from you over someone else, then it makes sense that they will convert more easily!

Use straightforward headlines: Landing pages are the new sales pages and the best way to get people to take action on your product or service. The headline should be short, sweet, and sweet. Make sure it grabs attention using taglines (for example: “Get started with our lead generation tools today”). Use bullet points and subheadings for more information about what you offer.

Focus on benefits, not features: The number one tip when creating your landing page is to focus on the benefits, not the features. Benefits are what your product or service does for your clients, and when you write them out in detail and include visual examples, they will help convert more prospects into buyers.

Include a compelling Call-To-Action (CTA): Your landing page aims to get people to take action. This is different from getting them to buy, although you might be tempted to think so. Getting people to take action means that they’ll do something that helps you achieve a goal. Use a call-to-action (CTA) relevant to your business offer and ensure it is enticing enough to get clicked on quickly. Once someone has taken action, give them an apparent reason why they should be interested in what you offer.

Include social proof: You must convince potential customers that your product or service is the best option. Include social proof that clearly describes how others have benefitted from your product. You can do this by showcasing testimonials from happy customers who have used your product or service. You can also share video proof of someone using your product or service in action.

Some other ways to ensure your landing page is efficient are by optimising your page speed and optimising it for mobile devices. This way, your product is always accessible to your users and potential customers. You can also research what works for other brands similar to yours and how you can implement them to make it work for your brand.

To sum up, go over all the elements listed above, and see which ones you could add to your landing page to make it stand out. Take your time; don’t try to include them all on launch day. Pick two or three that you think will benefit your business the most, run some A/B tests to gauge their performance, and then go back and try another two or three. Following these tips will help you build a landing page that converts visitors into customers for your business.

Written by Chidera Okoye, a Product Marketing Manager with expertise in digital products.