How MuchMusic LessTalk Shapes the Future of Nigerian Music

Tosin Clegg

MuchMusic LessTalk (MMLT) is a top music promotion and media outreach company in Nigeria. Officially registered in 2011, it began operations in 2018 under Olaitan Salaudeen, known as the Music Plugger. MMLT has significantly boosted the careers of many Nigerian artists, including Olamide, Adekunle Gold, Ycee, Lil Kesh, Small Doctor, Fireboy DML, Korede Bello, Reminisce, 9ice, Asake, ICent, and Ice K (Artquake).

A key strategy of MMLT is ensuring continuous music play with minimal interruptions, keeping artists’ songs in constant rotation and increasing their popularity and visibility.

The organization employs a wide-reaching media approach, including radio, TV, and digital platforms, to ensure the artists’ music reaches a broad audience both locally and globally.

• Olamide’s hits like “Wo!” and “Melo Melo” have solidified his status.
• Adekunle Gold’s songs “Orente” and “Ariwo Ko” have expanded his audience.
• Ycee’s “Jagaban” has boosted his presence in the rap scene.
• Small Doctor’s “Penalty” has made him well-known.
• Fireboy DML’s “Jealous” and “Vibration” have elevated his profile.
• Korede Bello’s “Godwin” and “Do Like That” have kept him popular.
• Asake’s “Omo Ope” and “Joha” have enhanced his career.
• ICent’s “Odo” has increased his recognition.
• Ice K’s “Immediately” has helped him reconnect with fans.

MMLT’s focus on continuous music play and broad media outreach ensures that artists like Olamide and Fireboy DML get the exposure they deserve. As it continues to grow, MMLT will further impact the Nigerian music industry, helping more artists reach their potential and promoting Nigeria’s vibrant music on a global scale.