Fashion Entreprenuer, Mary Victoria Clifford Encourages Nigerians to Embrace Local Fashion Brands to Grow Industry

By Fadekemi Ajakaiye 

Nigerian-made fashion has taken the fashion industry by storm, and the world is starting to take notice. However, beyond the glitz and glamour, the industry faces several challenges, including inadequate infrastructure, lack of funding, and a preference for imported fashion. These challenges have prevented the industry from reaching its full potential. 

In a statement to the Press, Mary – Victoria Clifford, Creative Director of MayvicFlair says  “As a fashion designer based in Nigeria, I understand that the utility of fashion goes beyond just looking good and keeping up with the latest fashion trends. It can also be a powerful tool for socio-economic change and the Nigerian fashion industry is a prime example of this”.

The Nigerian fashion industry is a significant source of employment, especially for women. According to the Nigerian Bureau of Statistics, the fashion industry employs over 4 million people in Nigeria. When we buy Nigerian made fashion, we advertently support local designers and artisans, and promote the growth of the industry. This, in turn, will create more jobs and boost the economy. 

The fashion industry has the potential to contribute significantly to Nigeria’s GDP, but we need to do our part by supporting local brands.In addition to the economic benefits, buying Nigerian made fashion also promotes our culture and identity. 

“Nigerian fashion is known for its vibrant prints, bold colours, and unique designs that reflect our rich heritage. By embracing our culture through fashion, we can showcase the beauty and diversity of our country to the rest of the world” she further states.

On a global scale, the fashion industry is notorious for its environmental impact. However, Nigerian-made fashion is known for its sustainable production practices. Most Nigerian designers use locally sourced materials and employ ethical production processes. 

“By purchasing Nigerian-made fashion, you are supporting sustainable fashion practices and contributing to the reduction of the industry’s environmental impact. Nigerian fashion has the potential to compete globally and we have already seen local brands making waves on the international stage, such as Lisa Folawiyo, Atafo, Kenneth Ize, Tiffany Amber, and Deola Sagoe. By supporting these brands and others like them, we can showcase Nigeria’s fashion industry as a force to be reckoned with” Clifford Opined.

“Buying Nigerian made fashion is no longer just a fashion statement, it’s an investment in our economy, our culture, and our identity. Let us support local brands and promote the growth of the industry. By doing so, we can collectively position Nigeria’s fashion industry competitively on the global stage and contribute to the development of our country. 

So, the next time you’re looking to update your wardrobe, consider adding Nigerian-made fashion to your collection. Not only will you look great, but you’ll also be making a significant impact”. She stated.

Mary-Victoria Clifford is a Nigeria based Innovative Fashion Strategist. She is the Founder and Creative Director of MayvicFlair