Companies Underestimate Cyber Security’s Role as Business. Revenue-enabler, Says Study

Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, recently released new research* revealing that while global organisations plan to increase cybersecurity budgets in 2023, 90% of African companies have neglected to put cybersecurity protocols in place. 

Zaheer Ebrahim, MEA at Trend Micro, says that “Organisations would do well to reconsider the importance of cybersecurity, especially if they want to optimise their investments in this area. Cybersecurity isn’t just about keeping data and other related resources safe. It has a clear impact on winning new business and recruiting top talent. With this in mind, it is vital that we change perceptions around cybersecurity, especially amongst corporate leaders.”

Inadequate cybersecurity measures are placing an enormous cost on businesses in South Africa: in Kenya, this stands at $36million; while figures in Nigeria and South Africa stand at $500million and $570million respectively.

Trend Micro’s research shows that these costs affect various areas. A fifth (19%) of the global Business Decision Makers (BDMs) surveyed in the company’s research admitted that a lack of security measures impacted their ability to win new business, while 81% worry that it will do so in future. This comes as nearly three-quarters (71%) of BDMs admit they’re being asked about security posture in negotiations with prospects and suppliers. And 78% say these requests for information are increasing in frequency.

This apparent contradiction in attitudes is laid bare by another finding. Despite prospects and suppliers clearly prioritizing security in negotiations, only 57% of BDMs perceive there to be a strong or very strong connection between cyber and client acquisition/satisfaction. 

Talent acquisition is another area where there are clear gaps in BDMs’ understanding of the interconnectivity between cybersecurity and the rest of the business.

Nearly three-quarters (71%) of respondents claim that the ability to work from anywhere has become vital in the battle for talent. Yet only around two-fifths understand the strong connection between cybersecurity and employee retention (42%) and talent attraction (43%).

That’s despite respondents recognising the impact of cyber on the employee experience: 83% say current security policies have affected remote employees’ ability to do their jobs (eg. network and information access issues, and slowing the pace of work) 43% say current security policies place restrictions on employees’ ability to work from anywhere. 54% say current policies restrict what devices/platforms employees can choose to use. These findings point to BDMs’ lack of understanding of the relationship between cybersecurity and other parts of the organisation. This is borne out by further statistics: half of respondents (51%) claim cybersecurity is a necessary cost but not a revenue contributor, while a similar share (48%) argue that its value is limited to attack/threat prevention. Nearly a fifth (38%) even see security as a barrier rather than a business enabler.

In spite of misperceptions around the impact of cybersecurity on the business in its entirety, nearly two-thirds (64%) of BDMs say they plan to increase security investment in 2023; a sign that industry sentiment may be changing.

*Trend Micro commissioned Sapio Research to poll 2718 business decision-makers in companies with 250+ employees across 26 countries.

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organisations to simplify and secure their connected world.