Terra Provides a Range of Choices to Consumers

As part  of efforts to  offer exciting choices and deepen consumer affinity, Terra Seasoning Cube recently unveiled its Jollof Seasoning Cube and Shrimp Seasoning Cubes. These new variants introduced earlier this year would join the already existing variants of Beef and Chicken Seasoning Cubes to cater to the flavour preferences of a wider spectrum of consumers across Nigeria. 

According to Executive Director of the TGI Group, Deepanjay Roy, the resolve to continually excite the market with value-adding varieties of Terra Seasoning Cubes, prompted the introduction of these variants that started with the introduction of both the Beef flavour and Chicken flavour. Other variants like shrimp and Jollof have since followed to cater to the needs of the different segments of the market that are particular about specific flavours they want to experience in their meals.

For instance, the recent introduction of the Terra Jollof Seasoning Cube was in response to the demands of jollof rice lovers craving that smoky, bottom-pot aroma and extraordinary taste of their favourite delicacy, whether at parties or at home.

The Terra Jollof Seasoning Cube is that complete Jollof seasoning that contains key Jollof ingredients like onion, pepper, thyme, turmeric and garlic among others for that irresistible smoky bottom pot taste and flavour.

Same can be said for the shrimp seasoning cube, that satisfies the desire of seafood lovers who crave the taste and aroma of real shrimp for their seafood dishes, especially seafood okra.

Each variant of Terra Seasoning Cubes – Beef, Chicken, Shrimp and Jollof Seasoning Cube is loaded with lots of goodness, wholesomely crafted to delight chefs, caterers and homemakers who desire to achieve a distinctive flavour, inviting aroma and irresistible taste to their variety of meals.

The variants of Terra Seasoning Cube are as different in taste as they are in composition. The key ingredients like onion, pepper, thyme and turmeric along with other ingredients are combined to give your jollof rice it’s smoky, bottom-pot taste and aroma just as a combination of real shrimp, garlic and chili produces that distinct seafood aroma and taste unique to meals cooked with the Terra Shrimp Seasoning Cubes.

The four variants of the Terra Seasoning Cubes — Beef, Chicken, Shrimp, Jollof – are increasingly becoming the preferred seasoning cubes in many Nigerian homes. The acceptance of Terra Seasoning Cube by the consumers testifies to how well the company understands the consumer’s needs when it comes to developing seasoning cubes that offer value to their meals.

The Executive Director stressed that the range of choices for Terra Seasoning cubes reflects the company’s resolve to always put the interest of its numerous consumers first.

“We are aware of consumer expectations from us. The growing popularity of Terra Seasoning cubes is as a result of its exciting variants of chicken, beef, jollof and shrimp offering desired flavour and aroma that perfects your everyday meals”  stressed Mr Roy. 

Chief Marketing Officer, TGI Group, Probal Bhattacharya, believes that the growing acceptance of Terra Seasoning Cubes is largely due to the assortment of quality variants that it has on offer for the consumers.

“Beyond the superior flavour and taste that the variants of Terra Seasoning Cubes add to the cooking pots across the country, they cater to a large number of discerning consumers desirous of its unique exciting flavours for their varied meals” he added

Terra Seasoning Cubes are made up of wholesome, carefully sourced essential ingredients specially designed to meet the discerning Nigerian consumers’ needs in every meal, offering great taste, flavour and aroma for that unique cuisine experience. Every meal cooked with Terra guarantees an enjoyable meal and a rich signature homemade taste experience. Available in Beef, Chicken, Shrimp and Jollof flavours, in various consumer-friendly pack sizes, nationwide.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.