Mike Adenuga Jnr: Refreshing Lessons for Generations

GUEST COLUMNIST BY JAPHETH J.OMOJUWA

BY Japheth J. OmojuwaThis is neither a tribute to nor a piece in praise of Dr. Mike Adenuga Jnr. Presidents have defied protocol to offer praises, even across the ocean. Kings have broken tradition in offering tributes and titles, captains of industry have queued behind themselves sharing memorable and inspiring accolades to a timeless icon who did his best to moderate the celebrations. Even if one defied these and decided to try against reason, King Sunny Ade’s Fayeyemi tribute is matchless and inimitable, and I could never reach Chief Ebenezer Obey’s depth and artistry in celebration of the man. Thus, there is nothing left to be said in form of praise or tributes that could surpass those already offered by these great men and women.

I have not come to praise the man; I have only come to address the spectators who were held spellbound by the spectacle and were left wondering what could be so great about a man whom most of them have never seen and only ever get to hear of. Often, when one gets sucked into the attraction of the show, the lessons get lost.

This once, we cannot afford to miss the lessons. The stories that contributed to the making of the man provide vital context for his greatness and offer a rich source of learning and inspiration for generations to come. When these stories are left untold, myths and falsehoods can fill the vacuum, perpetuating disempowering beliefs that hinder progress and growth. For instance, some may believe that wealth can only be acquired through unscrupulous means or cronyism.

When President Emmanuel Macron of France wrote in his tribute, ‘you are humble enough to often publicly declare that the confidence of several French companies at the beginning of your entrepreneurial adventure was instrumental in building the success that is yours today’, among other French alliances, he was making reference to the man who explored for more capital through the banks. A much harder way than through the disempowering stories that people tell to explain wealth they do not understand and in the same breath excuse their own misfortune.

The moniker, ‘The Bull,’ is not merely a name with a golden insignia; it reflects some of Adenuga’s most essential characteristics. The Bull is traditionally seen as a symbol of wealth and subterranean powers. It does not just make an entry; it makes an unforgettable one. It does not recognize defeat; any appearance of defeat is a retreat that often proves costly for those who stand in its path. These traits find expression in the success story of Globacom, which is a testament to Adenuga’s tenacity and determination.

Many exited at the point the government cancelled their mobile telecom licenses. Instead, The Bull charged on, refusing the small battle of a legal pursuit and instead focused on the big prize at the end of what was going to be a protracted bidding war for GSM licenses. Adenuga had to call on his grit again when the prize he won came without the trophy. The government had its cake and ate it. The Bull’s bouncebackability came into play again because well over a year later, he got the license that was fairly won in an open bidding process. When the stories get told, you cannot have a single blot on his shield. The Bull played by the rules, even when the rules were shifted against him, his staying power meant his team returned with victory. A hard-fought one but The Bull stayed invincible.
Other companies would have been happy to just start and do a continuous chase of those who had gone ahead of them; Mike Adenuga’s Globacom defied the norm by starting out with a paradigm shift that remains unmatched in Nigeria. Instead of chasing the competition and playing by their rules, by crashing the price of SIM cards and starting out with per second billing – others said this was not possible at the time – the competition had to bend to his game. The horses that started the race earlier were now doing the chase.

Adenuga’s Globacom dragged the industry on the path of perfect competition with his early moves, he then differentiated immediately by offering services the first and second movers had not even thought of. They were left competing with him at one end in a game whose rules he had redefined by his paradigm shifting bullish entry. He left himself alone without competition at other ends, advancing and flexing with technology above what was on offer. Translated to Yoruba, o ti ilekun mo won, o fi kokoro pa mo.

One reference the tributes intersect is his humility. Humility is an interesting phenomenon. You cannot be poor and be said to be humble. Poverty and humility appear to be parallel lines, yet they find intersection because poverty is already a humble position. Albeit a position that appears to be without the choice of the bearer. When it is said that a person is humble, one must pay attention. When you are so rich with means and power but appear to be unconscious of that elevated state of being especially in your dealings with people, that is humility. Some go out of their way to be seen to be humble. That defeats the purpose. Feigned humility is not humility. The Adenuga tributes refer to the sort of humility that the man himself would only come to see in the description of the people who experienced it. The humility of a man who just is.

Attention seeking appears to be humanity’s contemporary collective de rigueur. That could be explained by the ubiquity of the Internet and its appurtenances. Contemporary culture has now birthed a world where billionaires want to evolve into bloggers even as blogger aspire to be billionaires. We have built a universe and culture where staying relevant has become a daily endeavour, yet in all of that world, we all aspire to Mike Adenuga. The one who would rather not be seen, the one who finds comfort and apparent fulfilment in not being heard. Yet the one who has impacted people and institutions so much he brings life to another moniker of his, The Spirit of Africa. A reference that captures the essence of his values and the fact that one needs not be seen to make change happen; one needs not speak to be heard. And to make great impact, intentions and action are greater than fugazi moves, vain aesthetics and puerile drama.
The rich, in observing the tradition of noblesse oblige, have often committed to philanthropy. The Mike Adenuga principle goes above that sense of obligation because giving is entrenched in his persona. In a world where many keep records of those that they helped that never returned to say ‘thank you’, the millions opportune to be blessed by The Spirit of Africa do not get a chance to. Because his generosity leaves no room to collect appreciations. The giving and the changed lives are the essence of it all.

Conversely, you won’t find a person with a higher sense of appreciation, even for the little things.
Writing about personalities can be enjoyable, but there are times when addressing important issues should take precedence. This piece is not solely about an individual’s personality, but rather the enduring values necessary to navigate a constantly changing world. While exploring Dr. Mike Adenuga’s achievements could fill volumes, the focus here is on some of the values that propelled him to success and how we can apply them to our own daily challenges. As we confront new and complex problems, the lessons we learn from those who have gone before us can be invaluable. Dr. Adenuga’s life offers a powerful example of how these values can lead to great rewards, and this is a message that deserves to be heard by this generation and beyond.
He exemplifies E pluribus unum, and of him, there are lessons to be learned for generations to come. This is the legacy one must have a sense of appreciation for. Dr. Mike Adenuga Jnr. GCON, CSG, CdrLH at 70 has left lessons for us in these Platinum number of years, and we cannot afford to lose sight of these precious gems.

•Japheth J. Omojuwa, author of Digital: The New Code of Wealth and founder of Alpha Reach