Experiential Agencies Flag-off Anniversary Programme, Unveil Logo

Raheem Akingbolu

In commemoration of its 10th anniversary, the Experiential Marketers Association of Nigeria (EXMAN), has unveiled a new logo as it gears up to celebrate the achievements, performance and marketing excellence in the Nigerian integrated marketing communication industry.

The unveiling, which was held in Lagos, was to outline a series activities it has lined up to mark the auspicious occasion as the association turns 10 years.

Speaking during the unveiling, the Chief Executive Officer, Ideas House, Kehinde Salami said the logo, which has 9 parts built at the venue of the event by some of the pioneer members of the association, was in line with association values and the collaborative spirit among members.

 While speaking to what inspired the logo as well as the choice of colours,  EXMAN General Secretary Owolabi Mustapha,  said: “The inspiration behind the logo is borne out of the fact that we create unique experiences for our clients and we decided to change the color we had from inception which are majorly three – orange, grey and white. If you look at the orange it represents strength, creativity, brightness in our people and the work that we do. The white means that we are very transparent in our dealings with our clients and we ensure flawless execution, while the grey colour connotes the fact that as an industry and a body, we will continue to collaborate and partner with people.”