Gateway to Growth in East African Sports Betting Industry

Recent reports have indicated that the majority of Kenyans between the ages of 17 and 35, approximately 70 per cent, have participated in sports betting. This places Kenya at the forefront of the sports betting boom in East Africa. However, according to a Price Waterhouse Coopers (PwC) report, neighbouring countries such as Uganda and Tanzania are not far behind in this trend. These markets provide regulated sports betting options with established relationships between operators and government regulators. With an increasingly youthful population of avid sports fans with access to mobile phones and the internet, this popular trend in sports betting seems to be gaining momentum. It is not expected to slow down soon.

Sports Betting East Africa+ Summit 2023 (SBEA+) offers a valuable platform for operators and providers seeking to enter the East African region. SBEA+ enables businesses to develop entry strategies that align with player preferences and regulatory compliance requirements by providing opportunities to form local partnerships and gain insight into local trends. While American and European operators and providers have long been interested in the East African sports betting market, many have struggled to establish a strong presence due to content misalignment, navigating regional compliance, ineffective marketing campaigns, and unsuccessful partnerships with local payment providers. 

SBEA+ aims to bridge this gap by connecting market experts with potential investors, ensuring a business can be conducted quickly and with minimal obstacles.

Set to hold on July 13 to 14 at the prestigious Kabira Country Club in Kampala, Uganda. This upcoming sports betting summit promises to be an exciting event. The summit is expected to draw leading figures from the local and international sports betting and iGaming industry, including operators, providers, investors, and regulators. Attendees can look forward to two days filled with scheduled networking opportunities, such as lunches, dinners, and cocktail evenings, as well as a carefully curated selection of panel discussions and presentations designed to keep everyone abreast of the latest regional insights. 

Moreover, an exhibition hall will showcase innovative products and services, including sportsbook software that is set to revolutionise the industry.

The Sports Betting East Africa+ Summit 2023 is a vital event for those interested in entering or expanding their presence in the East African sports betting market. Over the past eight years, SBEA+ has become renowned as a gateway to this lucrative market and a hub for deal-making, attracting industry leaders, including operators, providers, investors, and regulators from both local and international markets.

Gateway to Growth in East African Sports Betting Industry

Recent reports have indicated that the majority of Kenyans between the ages of 17 and 35, approximately 70 per cent, have participated in sports betting. This places Kenya at the forefront of the sports betting boom in East Africa. However, according to a Price Waterhouse Coopers (PwC) report, neighbouring countries such as Uganda and Tanzania are not far behind in this trend. These markets provide regulated sports betting options with established relationships between operators and government regulators. With an increasingly youthful population of avid sports fans with access to mobile phones and the internet, this popular trend in sports betting seems to be gaining momentum. It is not expected to slow down soon.

Sports Betting East Africa+ Summit 2023 (SBEA+) offers a valuable platform for operators and providers seeking to enter the East African region. SBEA+ enables businesses to develop entry strategies that align with player preferences and regulatory compliance requirements by providing opportunities to form local partnerships and gain insight into local trends. While American and European operators and providers have long been interested in the East African sports betting market, many have struggled to establish a strong presence due to content misalignment, navigating regional compliance, ineffective marketing campaigns, and unsuccessful partnerships with local payment providers. 

SBEA+ aims to bridge this gap by connecting market experts with potential investors, ensuring a business can be conducted quickly and with minimal obstacles.

Set to hold on July 13 to 14 at the prestigious Kabira Country Club in Kampala, Uganda. This upcoming sports betting summit promises to be an exciting event. The summit is expected to draw leading figures from the local and international sports betting and iGaming industry, including operators, providers, investors, and regulators. Attendees can look forward to two days filled with scheduled networking opportunities, such as lunches, dinners, and cocktail evenings, as well as a carefully curated selection of panel discussions and presentations designed to keep everyone abreast of the latest regional insights. 

Moreover, an exhibition hall will showcase innovative products and services, including sportsbook software that is set to revolutionise the industry.

The Sports Betting East Africa+ Summit 2023 is a vital event for those interested in entering or expanding their presence in the East African sports betting market. Over the past eight years, SBEA+ has become renowned as a gateway to this lucrative market and a hub for deal-making, attracting industry leaders, including operators, providers, investors, and regulators from both local and international markets.

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