How Adamu Bright is Pioneering a Sustainable Fashion Revolution

Tosin Clegg

The fashion and clothing industry is the second largest industry in the manufacturing sector. Currently, the industry operates on a linear model. Its value chain is associated with several problems, such as environmental pollution, resource extraction, and depletion. These problems represent the challenges that are addressed in this collection’s review. Reports and research show that these problems are further exacerbated by the rapid growth in population and the attendant need for economic development. Therefore, there is a need to address how to make the fashion industry more sustainable. This will entail reviewing the entire fashion and clothing value chain and processes, from raw material extraction to post-consumption of its products.

The SS23 Collection by Adamu Bright provides insight into innovative fashion and design business models geared towards sustainability.
The Collection, a seamless blend of fabrics with modern fashion, features a variety of colours and elements that evoke a sense of calmness. Today, Adamu is spearheading a paradigm shift in the fashion industry.

The negative impacts of different processes along the production chain are evident, and he has begun to shift his brands towards seeking effective brand strategies and design management models that consider safeguarding the planet’s resources and demonstrating respect for humanity. Impelled by these developments, this collection shows that Adamu is moving from market-driven to purpose-driven strategies. In the current context, design-driven strategies refer to those design thinking practices that leverage the different internal systems guarding a Brand, such as policies combined with procedures created by the Brand management team.

This collection’s uniqueness reflects Adamu’s understanding of revealing beautiful and outstanding designs that represent actual value and philosophy of sustainability. These designs include an off-shoulder blouse with unique, beautifully designed sleeves gorgeously paired with trousers, offering an elegant glimpse of skin. The flower print blouse, with its alluring beauty paired with the magical palazzo pants, combines softness and flow and catches not just the eyes of fashion lovers but also reveals a lot about the value and belief of the designer in making sustainable clothing. The polka-dot asymmetric side shirt dress with a cold shoulder sleeve is another innovative piece, adding a playful, classic, yet sophisticated touch to the Collection. The colour of the two-piece pants and blouse set made with leopard skin print fabrics featuring an asymmetric handkerchief peplum accentuating the waistline is a beautiful masterpiece.

Finally, the checked blouse with a lace see-through neckline and shoulder gathers paired with fitted pants for a chic look summed up the entire collection. These designs creatively incorporate all the elements of the fabrics and colours, as analysed earlier. Therefore, fashion and clothing sustainability goes beyond the final products and is considered the entire fabric lifecycle, from sourcing raw materials to manufacturing, distribution, use, and disposal. By considering each stage, sustainable fashion strives to be a part of the solution to environmental challenges rather than contributing to the problem.

Fashion accessories are inseparable from clothing; the SS23 collection shows how fashion accessories define classic looks. Adding up-to-the-minute fashion accessories with the dresses and designs in this collection is imperative to spice up the look. Pairing the outfit with the right accessories for the right occasion is always fun and exciting. If you want to perk up the look of your regular outfit, such as scarves, necklaces, and sunglasses, it will help you to ace the style game. Believe it or not, fashion accessories are as necessary as your outfits. Accessories give a simple outfit a million-dollar look.

Through continuous innovation, commitment to sustainability, and conscious fashion choices, we can create a more environmentally friendly and socially responsible fashion industry that leads toward a greener and more sustainable future. Let us embrace the power of sustainable fashion and the change we wish to see in the world. Remember, every small step counts in the journey toward a greener and more sustainable planet. Together, we can weave a beautiful tapestry of fashion and environmental responsibility.