Red Media Africa Shines Bright with Multiple Wins at the Prestigious Pitcher Awards 2023

Mary Nnah

Leading media and communications agency, Red Media Africa has been awarded two of the highly-acclaimed Pitcher Awards for its unwavering commitment to excellence, unparalleled creative prowess, and dedication to delivering impactful campaigns.

Presented at a ceremony held in Lagos, the two Awards: the Silver award in the PR and Reputation Management category and the Bronze award in the Use of Insights and Strategy category, were awarded to Red Media Africa for its excellent work with Access Bank PLC and Maltina, respectively.

The Silver award in the PR and Reputation Management category was in acknowledgment of the agency’s exceptional ability to navigate the complex landscape of public relations and deliver high-impact results for Africa’s largest retail bank, Access Bank PLC.

“Our tremendous achievements with Access Bank PLC would not have been possible without the amazing team that puts in the work every day,” said, the Group CEO, Red For Africa, Ayodeji Razaq.

“Their profound understanding of Access Bank’s vision, innovative communication techniques and strategic approach to storytelling have created a strong and positive reputation for one of Africa’s leading financial institutions and made this Award possible. I dedicate this Award to them and the phenomenal work they do”, he added.

Red Media Africa’s win in the ‘Use of Insights and Strategy category’ was given in recognition of the agency’s dexterity in leveraging insights and strategy to create an emotive and impactful campaign titled ‘Together Happiness Happens’, capturing Maltina’s essence and resonating with the brand’s audiences.

“At Red Media Africa, we believe in the power of creativity to drive change and inspire audiences,” commented Ayodeji Razaq, Group CEO, Red For Africa. “These awards serve as a testament to our relentless pursuit of excellence and our commitment to delivering campaigns that truly make a difference. We are immensely proud of our team’s dedication, passion, and unrivaled talent.”

As Red Media Africa basks in the glory of these well-deserved awards, the agency remains steadfast in its mission to raise the bar of creativity, inspire generations, and contribute to Africa’s growth story. Its success at the Pitcher Awards 2023 serves as a reminder that creativity has the power to ignite change, foster meaningful connections, and transform the world.

Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom line, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognised with multiple local and international awards, including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.