Love-themed Songs Make the Best Music, Says Guchi

By Vanessa Obioha

On the heels of ‘Relate’ released a few months ago, the young Afrobeats sensation Guchi returned with two singles last Friday. The songs ‘All Over You’ and ‘Mon Bebé’ are love songs that convey the message of love and desire.  Since she burst onto the music scene in 2020 with ‘Jennifer,’ Guchi, born Ugochi Onuoha, has continued to captivate audiences with her infectious beats. Her fanbase stretches from Nigeria to Eastern Africa and other parts of the world, fetching her wide acclaim as well as collaborations with top music stars. Focused and ambitious, with each infectious beat she conjures, her fame skyrockets, solidifying her indomitable presence in the music industry. In this chat with THISDAY, she talks about her creative process and inspiration.

Love and heartbreak are recurring themes in your music. What draws you to explore these emotions, and how do you ensure your songs resonate with listeners on a personal level?

The theme of love sure makes some of the best music because it is an emotion that many people have felt and one that many more will feel. Making music with such a strong theme helps me capture the beautiful and heart-wrenching aspects of love in a timeless manner. Heartbreak is almost as important as love because it marks the end of a journey which subtly hints at a new journey ahead. With heavy emotions comes the need for expression and through my music, I help my listeners put words to their feelings.

Do you often draw from personal experiences when writing your songs?

I draw from many sources including my personal experiences, those of the people around me, books, music, movies, and nature, to name a few.

With your new releases, can you give us some insight into your creative process and the team you work with?

Every release is targeted at raising the bar higher. With the support and guidance of my Label -PG Records and my Management- Loud Behaviour, I am able to explore various creatives and experiences that could potentially enrich the substance of each song. My current songs are a product of this process and they present a side of me that has never been experienced on a record.

Apart from ‘Jennifer’, what other song was pivotal in your music career?

I’ll say the song ‘Benzema’ because of how viral it went and the opportunities that came with it.

I know your stage name is a variation of your native name but just wondering if you are a fan of the fashion brand Gucci?

Gucci is a solid fashion brand, Guchi is a solid music brand too and real recognizes real.

What future collaborations do you have on the horizon and is there a particular artist, local or international that impacted your journey?

I have some exciting collaborations in the pipeline and they will be revealed in due time. Yemi Alade, Ladipoe, Zlatan, and Rayvanny are some of the artists that have directly impacted my career. The others that have impacted me indirectly are too numerous to count.