How Polo Luxury Dominates Luxury Market with Fine Jewelry in Africa

A Nigerian brand known as Polo Luxury has continued to dominate the luxury goods market with its series of fine jewelry in West Africa.
Being the exclusive retailer in the luxury space, Polo Luxury attracts partnership from the top world luxury brands as well as most prestigious Swiss watch brands; Rolex, Cartier, Piaget, Chopard, Longines, IWC, Omega, and Montblanc accessories and jewellery brands like Messika, Yoko London, among others.

Speaking recently, Director of Polo Luxury, Jennifer Obayuwana, Executive, said Polo recently unveiled its collection of some of the world’s most desired fine jewelry pieces in an intimate gathering of jewellery aficionados, organised in partnership with GAIA Africa.

“Widely known as the Nigerian partner of some of the most preeminent luxury brands globally, Polo has become a reference point in West Africa as a purveyor of high-end Swiss watches and writing instruments.
“Now, Polo has painstakingly sought out major players in the jewellery space to partner with and present to a discerning Nigerian audience. These brands include Chopard, Messika, FerrariFirenze, Yoko London, and Tessitore1888, among others. With these additions to its portfolio, Polo Luxury has set the pace for the retailing of fine jewellery in Nigeria.

“Although sourced from different parts of the world, with their own unique stories, all the collections of these brands are defined by matchless standards of quality and tasteful craftsmanship. Created with the rarest and finest materials and with strong brand names behind them, they are strikingly beautiful investment pieces that will stand the test of time,” Obayuwana added.

Meanwhile, the Managing Director of the company, John Obayuwana, hinted hinted that Polo Luxury and Rolex also recently announced the opening of a new space, Rolex Shop-in-Shop in Lagos. The new point of sale offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand.
“Having represented Rolex in Nigeria for many years, we are very proud to be expanding the Rolex presence in the country, upholding the highest standards of quality and service that are integral to both the brand and to our own business,” he said.

According to him, the new space showcases the timelessness and precision of Rolex watches.
He also revealed that Polo Luxury also entered into partnership with Franck Muller, leading Swiss watch brand, as the brand’s official partner and retailer in the West African region.

“Polo, expressed great delight about the new strategic partnership and its inherent mutual benefit for both organisations. For over three decades, Polo has been at the forefront of proffering the ultimate luxury experience to its most discerning clients. Today, it has not only proven to be Africa’s leading purveyor of luxury, but also a key stakeholder in the West African economic market with its long-standing partnership with the world’s most illustrious watch brands.

“Most notably distinguished by their complicated movements, Franck Muller watches are known to be one of the most complex creations in Haute Horlogerie and are synonymous with beautiful finishing and unique designs in their extraordinary models such as the Crazy Hours, the Giga Tourbillon, the Aeternitas Mega and most recently the Grand Central Tourbillon,” he said.

Speaking on the partnership, Jennifer Obayuwana, executive director, Polo, said: “We are pleased to be partnering with such a brand as Franck Muller for the exclusive distribution, retail and after-sales service for the brand in Nigeria. Polo is well known for its incredible in-house capabilities and impeccable after-sales service. We are confident in our ability to deliver on our promise of exceptional service to our clients.”

Polo Luxury Group is one of the leading luxury goods companies in Nigeria. Founded in 1987, its reason for being is the dedication to a world of beauty and a way of life that celebrates excellence and puts a premium on fine craftsmanship.
Polo is the Nigerian partner of some of the most distinguished luxury brands in the world and has become a reference point in West Africa as a purveyor of high-end Swiss watches, writing instruments and accessories.