Nigerian Music a Huge Economic Driver, beyond Artistry, Cultural Significance

Gilbert Ekugbe

A music and film producer, Jerry Moses popularly known as Jerryzee, has stated that Nigerian music is a huge economic driver, noting that if given adequate support in terms of funding can serve as a very reliable source of foreign exchange for the country.

According to him, beyond its artistic and cultural significance, Nigerian music has become a significant contributor to the country’s economy.
He said the music industry has experienced exponential growth, with artists selling out stadiums, signing lucrative endorsement deals, and expanding their reach through streaming platforms and social media.

“This has created employment opportunities, fostered entrepreneurship, and boosted tourism, making Nigerian music an essential pillar of the country’s creative economy,” he added.

He pointed out that Nigerian music acts as a gateway to the rich tapestry of African sounds, showcasing the continent’s diverse musical tradition, noting that collaborations between Nigerian artists and international stars have further elevated the global prominence of Nigerian music.

In his words: “From Wizkid’s collaboration with Drake on “One Dance” to Burna Boy’s Grammy-winning album “Twice as Tall,” these collaborations have solidified Nigeria’s position as a force to be reckoned with in the global music industry.”

Speaking further, he said Nigerian music’s journey from traditional folklore to global stardom is a testament to the immense talent, creativity, and resilience of Nigerian artists.

In his words: “With its infectious rhythms, powerful storytelling, and cultural authenticity, Nigerian music has won the hearts of millions worldwide. As the industry continues to evolve, it is essential to recognize and celebrate the contribution of Nigerian music to the country’s cultural identity, economic growth, and its ability to unite people across borders.”

Jerryzee also spoke about the rhythmic melting pot of Nigerian music that draws inspiration from a multitude of sources, reflecting the country’s diverse cultural heritage.

He said the traditional Nigerian music, rooted in the indigenous folkloric traditions of various ethnic groups, incorporates elements such as percussion, chants, and melodic instruments like the talking drum, xylophone, and flute.

“These traditional rhythms have laid the foundation for the rich and dynamic musical landscape that exists today,” he said.

He said in recent decades, Nigeria has witnessed the rise of a genre that has taken the global music scene by storm as Afrobeats combining influences from highlife, juju, funk, reggae, and hip-hop, Afrobeats emerged in the 2000s, spearheaded by visionary artists like Fela Kuti, King Sunny Ade, and Osita Osadebe.
He added that with infectious grooves, catchy hooks, and an unapologetic fusion of genres, Afrobeats has become a musical phenomenon, captivating audiences worldwide.

Jerryzee also spoke about the cultural Identity and social commentary in Nigerian music, which serves as a powerful medium for expressing cultural identity, social commentary, and political activism.

He said that some artists use their lyrics to address a wide range of issues, from corruption and inequality to love, unity, and the celebration of Nigerian culture.
“Acts like Burna Boy, Wizkid, Tiwa Savage, and Davido have gained global recognition, using their platforms to shed light on pressing societal matters and spark conversations both locally and internationally,” he added.