Pepsodent to Promote Oral Health Education for Two Million  Children

Rebecca Ejifoma

A leading global toothpaste brand, Pepsodent, in collaboration with the Nigeria Dental Association (NDA) has kicked off plans to promote oral health education for two million children in the country.

The school activation programme, ‘Pepsodent Brush Day and Night School Programme’, will reach children between the ages of six and 11 in six states in Nigeria.

The states are Lagos, Rivers, Enugu, Imo, Kaduna, and Edo.

At the kick-off at St. Saviour’s School, the Marketing Head, Beauty and Wellbeing and Personal Care, Unilever Nigeria Plc, Oiza Gyang, outlined their aim, saying: “This programme is designed to engage children for the next three months.”

Speaking further at the activation programme, Gyang said: “The activation will happen five days a week while the activation team will return after 21 days to reward students who complete the challenge.”

According to the marketing head, oral conditions are among the world’s most widespread chronic diseases.

In Nigeria, she continued, “it is the leading cause of absenteeism among school children.

“This challenge is to encourage young kids to imbibe the habits of good oral behaviour. Oral health is critical to any individual’s well-being and productivity.

“We are passionate about families and children, and we believe that complete oral protection for the family is achievable.”

Also, the Category Manager, Oral Care, Pepsodent, Eva Ogudu, expressed Unilever’s commitment as a force to entrench a culture of oral hygiene for the well-being of Nigerians.

Ogudu noted that the activation aligns with spreading excellent oral health worldwide for a more confident smile.