Samis Online African Foods: Making Impact Abroad, Shattering the’Japa’ Stereotype

Mary Nnah

In a world where Nigerian emigration is commonly referred to as
‘japa,’ signifying a desperate escape from a challenging environment,
Olusegun and Oyetola Akande, the visionary founders of Samis Online
African Foods, are breaking stereotypes and paving the way for a new
narrative. These enterprising couples have not only travelled abroad
but have also made a remarkable impact by establishing a thriving
business that brings the rich flavours of Nigeria to the global stage.

The Nigerian diaspora has always been a significant demographic, with
millions of talented individuals seeking opportunities beyond their
homeland’s borders. According to recent statistics, approximately 17
million Nigerians live abroad, making up about 9% of the country’s
total population. However, the prevailing perception has often painted
a picture of Nigerians leaving their homeland behind without
contributing to its growth and development.

Olusegun and Oyetola Akande’s journey challenges this notion. Born and
raised in Nigeria, the entrepreneurial duo recognised the lack of
accessibility to authentic African cuisine for Nigerians living
abroad. They witnessed their fellow compatriots yearning for the
familiar tastes of home, and their determination to bridge this
culinary gap gave birth to Samis Online African Foods.

Samis Online African Foods is an e-commerce platform that allows
customers around the world to order a wide variety of African food
products, particularly Nigerian fresh food produce, with just a few
clicks.

The success of Samis Online African Foods has been phenomenal,
resonating deeply with Nigerians in the diaspora who crave the taste
of home. By ensuring the highest quality of ingredients and partnering
with trusted suppliers, Olusegun and Oyetola have not only satisfied
their customers’ appetites but also instilled a sense of pride and
nostalgia within them.

Beyond their business achievements, the Akandes are inspiring examples
of Nigerians who have chosen to make a lasting impact on their
homeland. They actively participate in initiatives aimed at empowering
young Nigerian entrepreneurs, sharing their knowledge and experiences
to help foster growth and development back home. In doing so, they
exemplify the phrase, “Don’t just travel, make an impact.”

Their story illuminates the potential within the Nigerian diaspora to
contribute to the country’s advancement, not just economically but
also in shaping perceptions and breaking stereotypes. Olusegun and
Oyetola Akande have proven that Nigerian emigrants can achieve
remarkable success abroad while simultaneously nurturing a profound
connection to their roots.

As the global landscape continues to evolve, Olusegun and Oyetola
Akande’s journey serves as an inspiration to Nigerians across the
world. They embody the spirit of resilience, innovation, and
entrepreneurship that propels individuals to create opportunities and
make a difference in the lives of others.

The success of Samis Online African Foods stands as a testament to the
boundless possibilities that await those who refuse to be confined by
limiting narratives. Olusegun and Oyetola Akande are not just
entrepreneurs; they are torchbearers, illuminating a path for
Nigerians everywhere to follow. Their journey encourages us all to
travel, explore, and above all, make a lasting impact.

In an era where ‘japa’ may imply escape, they redefine it as an
opportunity to build bridges and foster connections between Nigeria
and the world.