Nigerian Advertising Agency, X3M Ideas Breaks 70 Years Record, Makes Cannes Lions Shortlist

Raheem Akingbolu

Decades after the Cannes Lions International Festival of Creativity, was established to reward creativity across the world, a leading Nigerian creative agency, X3M Ideas has been shortlisted at its 70th edition. The feat is the first by any creative firm in Nigeria.

The news of X3M Ideas’ inclusion in the Cannes Lions shortlist was met with great excitement and pride within the Nigerian advertising industry as it showcases the demolition of a long existing barrier for local agencies.

Chief Executive Officer of X3M Ideas and President of the Association of Advertising Agencies in Nigeria Steve Babaeko, took to his various social media platforms, to express his delight. In his post, Babaeko shared the groundbreaking achievement and highlighted the agency’s determination to bring home Nigeria’s first lion.

He went on to acknowledge and commend for their relentless pursuit of excellence and for consistently pushing boundaries, ultimately placing Nigeria on the global stage. With unwavering determination, X3M Ideas is now focused on claiming the prestigious lion award, representing a monumental achievement for the agency and the entire nation.

The inclusion of X3M Ideas in the Cannes Lions shortlist not only celebrates the agency’s achievements but also represents a significant milestone for the Nigerian advertising industry as a whole. It also demonstrates the growing influence and creative prowess of Nigerian agencies on the global stage, showcasing the immense talent and potential within the country’s advertising ecosystem.

The announcement has also sparked a wave of support and encouragement from the Nigerian advertising community and the general public.

The Cannes Lions International Festival of Creativity is renowned as the ultimate global benchmark for creative excellence in the advertising industry. Each year, the festival brings together the world’s most exceptional advertising campaigns, agencies, and creative minds.

X3M Ideas has consistently demonstrated its commitment to pushing boundaries and setting new standards in the Nigerian advertising landscape. With a strong track record of delivering outstanding campaigns for a diverse range of clients, the agency has earned a reputation for its creativity, strategic thinking, and ability to connect with audiences.