Infinix Restates Commitment to Nigerian Market, Consumers
Emma Okonji
Infinix, a leading smartphone brand has restated its commitment to the Nigerian market, in the area of quality smartphone products that will enhance the experience of the Nigerian consumers.
The smartphone maker made the disclosure in Lagos recently, during a media parley where key insights were shared by Infinix representatives, highlighting the brand’s commitment to continual improvement and investment in the Nigerian and African markets.
Addressing the video quality and faster charging feature of Infinix smartphones, the Global PR Director at Infinix, Mia Liu, said Infinix doesn’t just manufacture smartphones but actively conducts research to identify the most critical requirements expressed by smartphone users.
“Research conducted across various states in Nigeria revealed that users highly prioritise video quality and faster charging. In response, Infinix aims to address these demands by providing superior smartphone experiences to its customers. The brand aspires to be recognised for exceptional phone performance, enhancing the overall quality of its smartphones to impress and satisfy a broader range of users,” Liu said.
She explained thatdespite the decline of the African smartphone market by 3.4 per cent in the first quarter of 2023, the Infinix brand maintained successful market growth and attributed its success to delivering top-range products that cater to the specific needs and passions of Nigerians.
Local Marketing Manager, Infinix Nigeria, Yemi Adewunmi, highlighted the brand’s commitment to gathering feedback through extensive market research. Infinix continuously seeks feedback to enhance its products, ensuring they meet the evolving demands of consumers, Adewunmi said.
