Pure Bliss to Reward 60 Consumers with N60m

Raheem Akingbolu

Pure Bliss, one of the leading biscuits brands from OK Foods, has unveiled plans to delight and reward its consumers in the second edition of its national consumer millionaire promo. The campaign, ‘Pure Bliss Millionaire Promo’, will see 60 millionaires emerge in 60 days, with an additional 30 million naira worth of Airtime to be won.

Speaking on behalf of the Business Head of OK Foods Limited, Murali Krishnan, during a media parley to unveil the Promo in Lagos on Wednesday, June 13, 2023, Sachin Wali, Head of Marketing, OK Foods emphasized the credibility & due diligence of the promo, stating that measures have been put in place to ensure fairness and transparency.

“We are once again initiating one of the largest give-back consumer promotions in the biscuits category. We want to thank our consumers for their patronage over the years and assure them that the promotion will be managed with due diligence, fairness, and utmost credibility,” he said.

Olayinka Johnson, Brand Manager, Chic Choc & Nutrisnax, Ok Foods Limited, disclosed that the ‘Pure Bliss 60 Millionaires in 60 days’ Promo is a great way to reward the consumers in line with the Pure Bliss brand promise – ‘Light Up Your Day’.

“The Pure Bliss 60 Millionaires In 60 Days Promo is a great initiative at this time because consumers get to enjoy their favourite Pure Bliss Cookies & Wafers, while winning big”.

In her remarks during the parley, the Brand Manager of Pure Bliss, Oluwabukola Yusuph, revealed that over 300,000 winners are to be rewarded with Airtime beyond the 60 lucky consumers that will be rewarded with 60 million Naira cash prize – One million Naira each.